Kia PH’s Sales Grew By 16.7 Percent In 2025

Kia Philippines, a subsidiary of ACMobility, posted 16.7% year-on-year growth in 2025, emerging as the fastest-growing mainstream established automotive brand in the country. Retail sales rose from 6,692 units in 2024 to 7,810 units in 2025, reflecting strong consumer confidence in Kia’s vehicles and the brand’s ability to deliver value, innovation, and reliability to Filipino motorists.

“2025 was a defining year for Kia Philippines, as we achieved 16.7% year-on-year growth and emerged as the fastest-growing mainstream established automotive brand in the country,” said Jaime Alfonso Zobel de Ayala, Chief Executive Officer of ACMobility. “This milestone reflects the strength of our product portfolio, our customer-centric approach, and our commitment to offering mobility solutions that meet the evolving needs of Filipino motorists.”

“The performance in 2025 reflects how Filipino motorists responded to our cars, our service, and the people behind the brand,” said Jay Lopez, Managing Director of Kia Philippines. “It’s a result of a year focused on delivering a better ownership experience every day.”

Kia’s strong performance in 2025 was driven by impressive results from its core models, which achieved significant gains in their respective segments. The Kia Carnival ranked second in the premium midsize MPV segment, posting 30% year-on-year (YoY) growth and reinforcing its appeal among families and executives seeking space, comfort, and an everyday first-class experience.

The Kia Sonet emerged as a key growth driver, ranking second in the entry subcompact SUV segment with a remarkable 54% YoY increase. The introduction of the Kia Sonet K-Style Edition further strengthened this momentum, delivering a more expressive look that resonates with the individuality and creativity of today’s generation.

With these strong foundations in product competitiveness, customer satisfaction, and dealer excellence, Kia Philippines enters 2026 with confidence and clear momentum.

“The momentum we’ve built gives us confidence in the road ahead,” continued Lopez. “Our focus now is on expanding our lineup, elevating the customer experience, and making innovative, high-quality, and reliable vehicles more accessible to Filipino drivers.”