SUVs (including MPVs) are now selling more than sedans in the Philippines, and it’s not just a trend seen in our country. Around the world, SUVs are dominating sales charts, experiencing double digit increases compared to cars, which are either experiencing small increases, or larger decreases in sales. From January-August of 2017, 268,424 cars were sold compared with 229,919 units in the same period a year ago, as reported by the Chamber of Automotive Manufacturers in the Philippines Inc. (CAMPI) and Truck Manufacturers Association.
What’s surprising here is how many light commercial vehicles (LCV) were sold during this period. In the Philippines, MPVs, SUVs, and pick-up trucks are categorized into one class by the government called LCVs, and in total, 177,285 LCVs were sold in the 8 months of 2017. This accounts for a staggering 66% of overall vehicle sales.
1. Toyota (Best Selling Cars: Vios, Fortuner, Innova, Hilux)
Toyota Motor Philippines Corporation is still the dominant and almost untouchable carmaker in the Philippines. With a 44.1% market share, it has sold 118,373 during these months, dominated by sales of the Toyota Vios, which is the country’s best selling vehicle. Teasing it by just a few thousands is the Toyota Fortuner, which is the country’s second best selling car, and the country’s best selling SUV.
2. Mitsubishi (Best Selling Cars: Mirage, Mirage G4, Montero Sport, Strada)
At second place is Mitsubishi Motors Philippines Corporation, selling 47,467 cars, with the bulk of sales due to the Mirage, Mirage G4, Montero Sport, and Strada.
3. Hyundai (Best Selling Cars: Tucson, Accent, Elantra, Eon)
Hyundai Asia Resources Inc. comes in at third, with 24,233 units, with the Tucson, the country’s best selling compact crossover SUV, Elantra, Accent, and Eon having the bulk of the Korean brand’s sales. With the sales of the Hyundai Creta subcompact crossover SUV starting soon, Hyundai will surely continue to enjoy further growth fueled by a strong appetite of SUVs.
4. Ford (Best Selling Cars: Everest, Ranger, EcoSport, Explorer)
Close at fourth is Ford. With a strong SUV and pick-up truck line-up, the brand has been experiencing staggering growth for the past few years. Its primary sellers are all SUVs and trucks, namely, the Ford Everest, Ford Ranger, and Ford EcoSport. The Ford Explorer, meanwhile, is the best selling in the high-end of the midsize SUV class, outselling the Toyota Land Cruiser Prado, Mitsubishi Pajero, Mazda CX-9, and Honda Pilot.
5. Isuzu (Best Selling Cars: MU-X, D-Max)
Fifth goes to Isuzu. Isuzu’s position is no surprise, having a small line-up of cars, but all of which are SUVs, the brand is profitable and has a high volume of cars sold relative to its small line-up. Isuzu has been experiencing growth, and its MU-X and D-Max are both showing no signs of stopping.
Honorable Mention. Honda (Best Selling Cars: BR-V, City, Mobilio, Civic)
Honorable mention goes to Honda. Honda has been enjoying double digit growth, thanks to the launch of its BR-V subcompact crossover SUV, which is essentially a jacked up Mobilio. The BR-V has immediately became one of Honda’s best selling cars since its launch, and with the arrival of the diesel 7-seater CR-V to dealerships, Honda will no doubt enjoy more growth in the next few years. The Civic, City, Jazz, and Mobilio continue to be their strong sellers.
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