In 2017, Ford Philippines launched its experiential test drive roadshow Ford Island Conquest to reach more customers and make them experience a Ford vehicle outside a Ford dealership.
Thousands of customers attended the Ford Island Conquest last year, a testament to the success of the roadshow, including an expanded reach in key locations in Metro Manila; Pangasinan, Pampanga, Bulacan, Rizal, Laguna and Naga in Luzon; Iloilo, Cebu and Bacolod in Visayas; and Davao in Mindanao. The number of prospects also exceeded expectations.
The Ford Island Conquest is an all-in-one custom arena where customers can check out a full display of Ford’s best-selling vehicles and test drive them in one venue. It represents a cross between a scaled-down showroom and a test drive venue that put consumers in an immersive driving experience that showcases the best-in-class features of the Everest, EcoSport and Ranger.
The outdoor set-up is also highlighted by the water-wading, ground clearance and Active Park Assist courses, which all reinforced the capabilities of the Everest and Ranger. Customers also enjoyed a personalized walk-around by Ford specialists touring them around the venue, providing them with information they need in purchasing their own Ford vehicle.
“The Ford Island Conquest has truly set the bar when it comes to providing customers with a first-hand driving experience in an outdoor set-up. With this, we were able to connect with more customers and offer them the actual Ford drive experience aside from what is already accessible in our dealerships,” said Rodel Gallega, vice president for marketing and sales, Ford Philippines. “We are very pleased with the turnout of this roadshow and we look forward to more innovations that reinforce our commitment to improve the customer ownership experience.”
Customers who purchased a Ford vehicle at the event enjoyed exclusive privileges, including a chance to avail of a P100,000 cash discount, free 3-year scheduled service plan (SSP), among other premium gift items and products. Ford also partnered with East West Bank to provide customers access to a hassle-free car loan application and special financing deals for the vehicles.
The Ford Island Conquest also became an effective customer service platform that provided an opportunity for owners and interested buyers to learn more about Ford’s sales and after-sales services. At the event, customers also learned about Ford Protect, Ford’s flagship after-sales service program which offers them Premium Extended Warranty (PEW) and Scheduled Service Plan (SSP) services. With PEW and SSP, Ford continues to enhance the ownership experience by giving customers the confidence that their Ford vehicles are in good hands.
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