Ford has unveiled the all-new Focus, which promises to be the most innovative, spacious, connected, and fun-to-drive Focus ever. Redesigned from the wheels up after hundreds of hours studying and speaking with Focus customers around the world, the next-generation Focus will be tailored to each global region, even as the company becomes more efficient.
“We’re evolving our successful One Ford strategy to find new ways to create a sporty-looking small car our customers will love,” said Jim Farley, president of Global Markets. “We’ll tailor which cars in the Focus line-up we offer in markets around the world to ensure we best meet customers’ different needs and preferences.”
The Ford Focus will be available in numerous body styles, all being unveiled simultaneously, and availability will vary depending on region. This includes the hatchback, sedan, and wagon.
This all-new Focus is one of the brand’s first ever cars to feature Ford’s new engineering amd human-centric design philosophy. This is made event through the Focus’ long hood, cab-rearward design for a purposeful and sporty stance. Due to Ford’s human-centric approach, engineers were able to give each car a unique personality, allowing each market to tailor their specific Focus line-up. New variationa are targeted to specific customer groups, such as the new sport ST-Line or adventure-focused Active models for the new Focus.
Likewise to the interior, Ford was able to create unique environments to each Focus variant. The Vignale, for instance, has a luxurious and premium environment that’s designed to target a higher-end demographic. The ST-Line, meanwhile, is aimed at buyers who seek to extract the sportiness in their Focus, while the Active is aimed at outdoor enthusiasts who aims to take their Focus to the roads less travelled.
The Focus’ interior comfort is more refined and upscale. Even the instrument panel positioning is optimized for getting in and out of the car. An electric parking brake and rotary gear shift dial frees up space and provide easier access to bins and cup holders for the driver and front passenger. For the first time ever, the Ford Focus features a color head-up display that display crucial information in a clear, easy to read manner.
Front and center is Ford’s SYNC3 infotainment system, which features an 8-inch touch screen, Apple CarPlay, Android Auto, and a new FordPass Connect embedded modem technology, which lets the Focus become a mobile hotspot for up to 10 devices. Additionally, FordPass Connect also features numerous telematic features through the FordPass Connect smartphone app, which lets you perform various functions that include Vehicle Locator, helping owners find their car in sprawling shopping mall car parks, Vehicle Status, for checking fuel levels, alarm status, oil life and more, Door Lock Unlock, to remotely allow access to your Focus, and Remote Start.
Powering the Ford Focus is an all-new set of EcoBoost and EcoBlue engines. Depending on the market, the Focus may either have the award-winning 1.0 liter three-cylinder EcoBoost petrol, the 1.5 liter four-cylinder EcoBoost petrol, or the 2.0 liter four-cylinder EcoBlue diesel engine. A 6-speed manual or an all-new 8-speed automatic is on offer, which features a space-saving electronic rotary shifter. The new 8-speed automatic also features Adaptive Shift Scheduling, which assesses individual driving styles to optimize gearshift timings for a more stable, engaging and refined driving experience, and Adaptive Shift Quality Control, which assesses vehicle and environmental information to help adjust clutch pressures for consistently smooth gearshifts.
The all-new Focus features standard Drive Mode Technology, featuring Normal, Sport and Eco modes for the first time, enabling drivers to adjust engine and transmission response, steering feel and Adaptive Cruise Control to match the driving situation from sporty to efficiency-minded.
With our world’s incremental shift into an autonomous driving future, the Ford Focus features the latest driver assist systems, including a new set of features that enable the Focus to reach Level 2 autonomy. These set of features are called Ford Co-Pilot360, a suite of advanced driver assist technologies to help drivers move more safely, confidently and freely. These include Adaptive Cruise Control with Stop and Go, Evasive Steering Assist, a segment-first technology that helps drivers steer around stopped or slower vehicles to help avoid collisions, and a fully automous Active Park Assist, which now lets the Focus operate gear selection, acceleration, and braking to enable fully automated maneuvers at the push of a button.