The Ford Ranger pickup truck has continued its success in Asia Pacific in 2018 with record sales through the first six months, increasing almost nine percent year-over-year to 69,103 vehicles.
Ranger’s best-ever first-half performance across the region was supported by record sales in Australia, New Zealand, the Philippines, Taiwan and Thailand.
For the third year in a row, Ranger remained the best-selling vehicle overall in New Zealand, as well as remaining the best-selling pickup truck in Taiwan and Vietnam. It also continued with impressive share gains in Thailand’s pickup dominated industry.
“Ranger remains one of our flagship nameplates across Asia Pacific, and its continuing success is being earned through unmatched versatility and capability that drives extraordinarily wide customer appeal,” said Gordon Short, General Manager, Truck and Van, Ford Asia Pacific.
Thailand is Ford’s best-selling Ranger market globally. Record first-half sales increased 36 percent from the prior year to 27,455 vehicles, driving market share up 1.5 percentage points to 13.2 percent.
Australia delivered record first-half Ranger sales that rose 2.2 percent to 22,105 vehicles, helping it remain one of the best-selling 4×4 vehicles in the country in 2018.
Ranger continues to lead the pickup truck segment in Vietnam for the fifth consecutive year, capturing nearly 50 percent of the segment.
In the Philippines, first-half Ranger sales increased by 19 percent to a record 5,470 vehicles, capturing nearly 23 percent of the segment.
“The Ranger continues to define the pick-up segment for customers around the country, and drive our overall performance in the Philippines this year,” said Bertrand Lessard, managing director, Ford Philippines.