The British/Kosovan singer-songwriter behind chart topping songs, “New Rules”, and “IDGAF”, Dua Lipa collaborates with Jaguar to make music in a completely new way. Using Jaguar’s custom-made software, she created an exclusive remix of her latest track, ‘Want To’ and empowered fans all over the world to create personalised remixes using their own data – from the way they drive, the songs they listen to, or by tapping a rhythm on a mobile.
To create her own remix of ‘Want To’, Dua Lipa drove the Jaguar I-PACE, and her style of driving was captured by the car’s intelligent sensors. From the amount of electrical energy consumed, to the way Dua Lipa accelerated and braked, the data captured was used to influence the track; from the tempo to the arrangement and the overall feel.
It’s not only drivers who can remix the track, music fans across the globe will also be able to create their own versions of the Dua Lipa song by using Jaguar’s clever remix software at http://remix.jointhepace.com.
To make it possible for everyone to remix the Dua Lipa x Jaguar track, a specialist music production team deconstructed Dua’s master version, taking the core essence of the track and stripping it down into its component parts, exploring how the song could be rearranged by adjusting mood and style, instrumentation and tempo.
Over 3,500 audio stems were created through this process and these are the ingredients for every remix – the components that sit within a state-of-the-art intelligent piece of software, ready to be arranged by data from the car, Spotify streaming history or a pace set by the user.
“The six data sets captured from each drive in a Jaguar I-PACE are used to conduct the track,” says Tor Castensson, from software technology partner, Plan8. “Every driver’s data ‘fingerprint’ from their journey specifically selects the mood, tempo, intensity and complexity of the remix – and chooses melodies, sounds and drum beats from a palette of instruments. The track effectively responds to the pace and style of your drive.”
Ben Sumner, from Jaguar’s music production partners, Feel for Music, explains: “It works like a combination lock: there are five sections of every track, like five reels of a lock. The data from different parts of driver’s journeys selects the mood and style in a number of different ways; effectively turning every reel, to select a different combination. The software seamlessly blends the music together so it works as one cohesive remix. Each reel has hundreds of different possible audio stems, so there is the potential for millions of versions of the track.”
Take a listen of her latest track here.