JM Far East Inc., also known as Falken Philippines, which is the exclusive distributor of Falken Tires in the country, has revealed the newest range of Falken high-performance and all-terrain tires, namely the WildPeak M/T 01, WildPeak A/T 3W, and Azenis FK510-SUV.
The launch was held at the Clark Marriot Hotel in Pampanga last January 25. After the product launch and presentation, we were taken to the Sacobia River in Mabalacat Pampanga where the tires were demonstrated on several off-road vehicles.
Falken has proven to be a high-performance radial tire brand that utilizes motorsports to develop and improve their tires. It is known that due to the superior quality of Falken tires, it is being used in several automotive brands as their OEM tires but in the Philippines, it is original with certain Mazda models.
Sumitomo Tire and Rubber Company is the manufacturer of Falken Tires and ended their Joint Venture with Goodyear in 2015. It developed the superior “4D Nano Design” which is the cutting edge proprietary simulation technology that supports the development of new materials for high-quality and high-performance tires. The proprietary “Advanced 4D Nano Design” new materials development technology became the receiver of the “Tyre Technology of the Year” award at the Tyre Technology Expo 2017 held in Hanover, Germany.
JM Far East President and CEO Winston Manabat mentioned that he is excited to bring these 3 new Falken products to the Philippine market and Filipinos will have a positive response to them on present road conditions in our country.
In addition, he has thanked their partners in Japan for the continuous support they have given to JM Far East as well as his dealers, customers and after sales centers nationwide.
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