Volvo Philippines' XC40 Is Aiming For A 30% Market Share In The Small Luxury SUV Segment
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Volvo Philippines’ XC40 Is Aiming For A 30% Market Share In The Small Luxury SUV Segment

The XC40 has the most comprehensive list of standard features.

Launched just last night at Sofitel, the all-new Volvo XC40 has been a sales hit for Volvo across the world. As a matter of fact, Volvo has increased its production capacity in order to accommodate the highly popular small luxury SUV. More than a year since its global launch, Volvo Philippines aims to replicate the XC40’s global success locally.

2019 Volvo XC40 T5 R Design Exterior

2019 Volvo XC40 T5 R Design Exterior

With rivals that include the BMW X1, Audi Q3, Mercedes-Benz GLA, and Lexus UX, the all-new XC40 is aiming to capture 30% of the market in its segment. The Swedish brand has a relatively small footprint when compared to its German rivals, with only two dealerships located in Alabang and in Makati. In order to achieve this, Volvo Philippines has priced the new XC40 quite competitively when considering the comprehensive list of standard features it has.

Whereas the Volvo XC40’s MSRP tops out at P3,895,000 for the T5 R Design, this is where the BMW X1’s sole xDrive20d xLine’s pricing begins at P3,890,000. The Audi Q3 2.0 TDI, meanwhile, is within the same ballpark of the entry-level XC40 D3 Momentum, wherein the Swedish competitor starts at P3,350,000. The Mercedes-Benz GLA is the second most affordable of the bunch, with its entry-level GLA 180 Urban variant starting at P2,790,000, while the top trim GLA 200 AMG Line starts at P2,990,000. The Lexus UX, however, is the most affordable of the bunch, with a starting price of P2,478,000, and tops out at P3,048,000 for the NX200 F Sport variant.

2019 Volvo XC40 T5 R Design Interior

This is all well and good, but the fact of the matter is, the Volvo XC40 also has the most comprehensive list of standard features, which include the Volvo Sensus 9.0-inch portrait touch screen infotainment system, 12.3-inch TFT LCD fully digital gauge cluster, LED headlights, as well as a host of safety features including lane departure warning, front collision mitigation support, road sign information, just to name a few.

Splurging for the top trim T5 R Design variant gives you everything but the kitchen sink, including a 360-degree camera, automated parking assist, rear collision warning with automatic braking, as well as the plethora of Volvo’s IntelliSafe semi-autonomous driver assist systems, which range from adaptive cruise control, pilot assist, as well as Volvo’s City Safety which includes low-speed automatic emergency braking with pedestrian detection, among other features.

With excellent pricing relative to its features, would you consider the Volvo XC40 if you were in the market for a small premium SUV?

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