Nissan Philippines Inc. (NPI) has formally introduced Atsushi Najima, NPI’s new president. Indeed, for the past three years, Ramesh Narasimhan has led NPI to new heights. Ever since he came into position, the brand has grown significantly.
Nissan Philippines used to be operated by two companies: Nissan Motor Philippines, Inc. (NMPI) and Universal Motors Corporation (UMC). NMPI mainly handled passenger cars such as the Sentra and Teana, while UMC mainly handled light commercial vehicles such as the Patrol and Navara. Ever since 2013, NPI took over all operations for Nissan, setting a target of eventually attaining 8% market share. By 2019, NPI has surpassed it. Coming from a strong 40% growth in 2018, NPI now held 8.7% of the market, and this was under the leadership of Ramesh Narasimhan.
Under Ramesh’s leadership, he was able to launch a strong product line-up for NPI. This includes the Navara and the Terra, as well as halo cars such as the Nissan GT-R and its more potent sibling, the GT-R Nismo.
Saying that Mr. Atsushi Najima has big shoes to fill is an understatement. When he delivered his speech to the media, this is how Najima-san plans to continue NPI’s momentum for the coming years under his leadership.
For Product, we will push through promoting Nissan Intelligent Mobility, as we look forward to introducing the Nissan LEAF by 2020: Nissan Intelligent Mobility has now become one of Nissan’s core technologies, one that has helped the masses make driving less stressful and more relaxing. The proliferation of these safety features has been able to reach a wide audience, thanks in part to the feature being standard on the Nissan Navara EL and VL variants, the country’s best selling pick-up in 2018. Nissan Intelligent Mobility is also equipped in the VL variants of the Nissan Terra, including the 360-degree Around View Monitor, Blind Spot Warning with Rear Cross Traffic Alert, Forward Collision Warning, as well as Moving Object Detection.
Additionally, Nissan has already announced at the Nissan Futures event in Hong Kong the local launch of the all-electric Nissan Leaf, and this will be one of Najima-san’s most critical launches in his tenure in NPI.
For Service, our Number Two ranking at the JD Power Customer Service Index is a standard we want to maintain in keeping the customer at the heart of our business: In 2018, Nissan Philippines achieved second place at the JD Power Customer Service Index, achieving a score of 822. With a strong performance in customer service, Najima-san will try its best to maintain or surpass the quality of service it gives to its customers. Ultimately, the brand’s utmost care for its customers is what drives customer loyalty up.
For Customer Experience, we are bringing the Nissan Retail Concept to more areas in the country as we expand our dealership networks: The Nissan Retail Concept (NRC) fuses an all-new dealership design and enhances customer service. This includes the utilization of highly digital tools to enhance the retail experience. NRC also features a customer lounge, exclusive delivery areas, as well as dedicated end-to-end customer service programs, such as a 30-minute preventive maintenance Express Service. NPI has been aggressively expanding its dealer network, as well as the number of dealers utilizing the NRC.
For People, NPI built a culture of trust, transparency, and empowerment, ensuring that the brand is handled by talented and competent leaders: NPI has built its success not just because of its customers, but also the people behind the brand. Najima-san aims to continue NPI’s stellar growth in the coming years by building on the foundations of what makes the brand strong and successful in a highly competitive automotive market, and that is through the cultivation of its people through a common goal of leading NPI to further make history.
After Ramesh’s three-year stint at Nissan Philippines, he has now been promoted to being the president and managing director of Nissan Thailand. Thailand is not only a much larger market for Nissan, but it is also the major production base for Nissan in the region. Having said all these, we at Go Flat Out wish for Atsushi Najima’s success in leading the Philippines to new heights.