Isuzu Philippines Corporation (IPC) has unveiled the revamped D-Max for the 2020 model year, bringing with it a more aggressive look with no price increase.
Compared to the Isuzu D-Max LS it replaces, this new LS-A variant is characterized by numerous aggressive design elements that make the iconic workhorse even better looking. For starters, the D-Max now features a dark gray front grille and bumper with satin silver skid plates, black side step board and rocker panel, cargo extender, as well as roof rails.
Interior appointments remain the same, as it still features a single-zone climate control system, passive entry with push start-stop system, three USB charging ports, 8-inch touch screen infotainment system, leather seats, 15 storage compartments and 10 cup holders.
Under the hood of the D-Max LS-A is a 3.0-liter inline-4 4JJ1-TCX Blue Power turbo diesel engine, producing 177 hp and 380 Nm of torque. This can be mated either to a 6-speed automatic or 6-speed manual transmission.
In terms of safety, the D-Max LS-A features a host of key safety features ranging from electronic stability control, brake assist, brake override system, reverse camera, ISOFIX child seat anchor points, as well as the usual dual SRS airbags.
“Introduced in 2003, the Isuzu D-MAX pick-up has sold more than 46,000 units so far and continues to be one of the country’s most popular pick-up models for its durability, fuel efficiency, and overall value for money. The new Isuzu D-MAX LS-A joins the ranks of premium pick-ups with its stylish yet functional design and competitive pricing without compromising the D-MAX’s core value of being ‘Tough Enough for Anything'”, says IPC President Hajime Koso during the launch of the D-Max LS-A.
In his special message at the launch, Isuzu Motors Limited Executive Officer Hirokazu Okubo traces Isuzu’s experience with the pickup design to nearly a century back. “The first vehicle Isuzu produced in the market in 1922 was a pick-up truck, taking note of our expertise on the product and most especially on diesel engine technology.”
He added, “Worldwide, the Isuzu D-MAX is trusted in countries like Thailand, Australia, and the United Kingdom, certainly because of its design and functionality that have gone through rigorous testing and development. The new Isuzu D-MAX LS-A variant will be a great addition to the very competitive local pick-up truck market.”
The new D-MAX LS-A comes in the following colors: Cosmic Black, Sapphire Blue, Titanium Silver, Red Spinel, Splash White, Silky Peral White. Here are the prices of the revamped Isuzu D-Max LS-A.
D-Max LS-A 4×2 MT: P1,320,000
D-Max LS-A 4×2 AT: P1,390,000
D-Max LS-A 4×4 MT: P1,630,000
D-Max LS-A 4×4 AT: P1,700,000