“With its rich heritage and impact on contemporary culture, Mini is more than the car – it is also a lifestyle that celebrates the connections between people, as well as the passion for life,” said Mr. Willy Tee Ten, President of Mini Philippines and Autohub Group of Companies. “It gives us great pleasure to bring together the growing Mini community in one place to celebrate this storied brand. We thank all Mini fans for journeying with us, and together, we look forward to the next 60 years!”
Fans and friends of Mini were treated to a weekend that was designed to delight and surprise brand aficionados at every turn. Upon their arrival at the Central Plaza, guests were greeted with a special line-up of classic Minis. It was a perfect blend of tradition and modernity as the classic cars provided a unique backdrop for guests as they got up close with the modern Mini models in the heart of the event – the Mini Monte Carlo, Mini John Cooper Works Countryman, Mini Clubman, and the Mini Convertible.
Guests can take a walk down memory lane with the Mini History wall, experiencing the rich heritage of Mini and key brand milestones. Highlights included the legendary sketch of the Mini concept by car designer Sir Alec Issigonis, the brand’s momentous triumph at the Monte Carlo Rally, as well as its presence on television as the Bean mobile in the world-beloved sitcom Mr. Bean.
However, the star of the weekend was the Mini 60 Years Edition. Based on the Mini Cooper S 3-door and 5-door, the exclusively designed anniversary model commemorates six decades of passion and driving fun. Finished in a unique green paint along with some black stripes and decals, unique 17-inch alloy wheels, the Mini 60 Years Edition is an instantly recognizable premium hatch. The interior, meanwhile, features unique brown leather upholstery with green stitching.
Under the hood of the Mini 60 Years Edition is a 2.0-liter inline-4 turbocharged petrol engine producing 192 hp and 280 Nm with power sent through the front wheels via a 7-speed dual-clutch transmission.
For those interested in the Mini 60 Years Edition, only 12 units of the 3-door and 5-door will be sold at a starting price of P3,150,000 and P3,250,000, respectively.
After the Mini 60 Years Edition was unveiled, a live art mural painting session began by renowned local artist Frances Dandan. In line with the brand’s signature creative use of space, the back walls of the Mini Clubman car displays served as canvasses for the artist, who took 5 hours to complete the murals.
Throughout the weekend guests were treated to exciting activities such as a magic performance, acoustic acts from local musicians, a special Mini photo booth to memorialize their time at the Mini 60 Years Event, as well as games and raffles conducted by Mini Philippines.
During the course of the day, guests also had the opportunity to browse a curated selection of Mini Lifestyle merchandise, including items from the limited edition Mini 60 Years Lifestyle Collection.
Mini Philippines also invited more than 119 Mini owners and their friends together to create a special ‘60’ car formation with MINI vehicles. Organized in conjunction with the Mini Car Club of the Philippines, this landmark occasion was held at the Mega Tent, Libis with the owners gathering at Mini Pampanga and Mini Alabang before commencing the celebratory drive to the Mega Tent. It was a sight to behold as the cars, each bearing special 60 Years decals and flags, streamed into the Mega Tent to take their place in the formation.