Suzuki continues to grow amidst the challenging years in the automotive industry. The brand sold 21.17 percent more cars in 2019, which is already impressive considering the solid growth it already had in 2018. The top three vehicles that contributed to this stellar sales performance are the Ertiga, with a 34 percent share, the Vitara, with an 11 percent share, and the Celerio, with a 10 percent share.
Unfortunately, despite the sales success, Suzuki is discontinuing certain models in its line-up. A photo has been circulating on various social media platforms showing a letter addressed to Suzuki auto dealers regarding the discontinuation of the Suzuki Vitara, specifically the top trim GLX and mid-level GL+.
We have reached out to Suzuki Philippine to confirm the news. Sadly, this is all true as the company has confirmed to us, saying that “tax and pricing are no longer competitive to continue the said variants.” It also says that cutthroat competition from China in the subcompact SUV segment are some of the other reasons why they decided to stop importing the Suzuki Vitara GLX and GL+.
To recap, the Suzuki Vitara has just been facelifted, making its official arrival into the Philippine market in Q4 2019. The new subcompact SUV gets sleeker looks, improved interior, and more features. Despite being the third best-selling vehicle in Suzuki’s line-up, the brand is scaling down the number of Vitara variants it will be selling.
However, not all is lost as Suzuki also says that they will be announcing a new, value-packed variant of the Vitara. Let’s hope that it is well-equipped and competitively priced to truly compete with the influx of subcompact crossovers coming from China.