Toyota Motor Philippines (TMP) ends 2019 with a 2.4 percent sales growth. This is thanks to its efforts to stimulate the market through various customer service and value-added activities, resulting in sales of 162,011 units and a market share of 39.5% for the year. Of this number, 54,028 units were produced locally in its Sta. Rosa manufacturing plant.
The locally-assembled Vios, which is Toyota’s entry in the Comprehensive Automotive Reform (CARS) program, remained as the country’s best-selling vehicle with 33,181 units sold. This puts Toyota on track to deliver its commitment of selling 200,000 units under the government’s program.
Moreover, TMP’s dominance has enabled it to maintain its Triple Crown for the 18th consecutive year. With the Triple Crown, this means that Toyota best-selling brand in the passenger car segment, commercial vehicle segment, and overall sales.
While the Toyota Vios is the best-selling automobile in the Philippine, period, other vehicles in the Toyota line-up also dominated in the respective segments that the models are competing in.
Toyota Vios: Best-selling subcompact passenger car
Toyota Land Cruiser 200: Best-selling large SUV
Toyota Camry: Best-selling medium passenger car
Toyota Rush: Best-selling entry-level SUV
Toyota Wigo: Best-selling low-cost passenger car
Toyota Innova: Best-selling MPV
Toyota Fortuner: Best-selling midsize SUV
Toyota Hilux: Best-selling pick-up truck
Toyota Hiace: Best-selling utility van
As a leader of the automotive industry, Toyota Motor Philippines Chairman Alfred V. Ty expresses the company’s role in nation-building.
“As industry leader, it is Toyota’s role to drive the industry back to sustainable growth. We will continue to be this country’s solid partner in nation-building. In fact as of end 2019, TMP has paid a total of PHP 384.3 Billion cumulative taxes since the start of our operations,” expressed Chairman Alfred V. Ty.
He further adds, “Despite the downturn of 2018, Toyota Motor Philippines maintained its workforce of 2,195 Filipinos, on top of those employed by its network of 71 dealers nationwide.”
Sherwin Chualim, First Vice President for Marketing Division went on to say, “we sincerely appreciate the motoring public for their trust and confidence in Toyota throughout the years.”