Back in September 2019, Subaru Corporation and Toyota Motor Corporation announced that the two companies will further deepen their business relationships. This resulted in Toyota increasing its stake in Subaru from 16.83 percent to 20 percent. It was only on February 6, 2020, that Subaru Corporation has officially announced that the Japanese automaker is now officially part of the Toyota Group.
The deal does not mean that Subaru is a fully-owned subsidiary of Toyota, though. What it means is that the two companies will have a deeper means of collaborating in developing new vehicles. With Subaru and Toyota announcing that they are creating a successor to the Toyota 86 and Subaru BRZ, the deeper ties would mean that the two companies will have a more intimate collaboration during the development of their next-generation sportscar.
With the deeper ties, Subaru can provide Toyota its prowess in its permanent AWD system, while Toyota can likewise give Subaru its know-how in electrification technologies such as hybrids. This is, however, no coincidence as Subaru has announced in January that the company plans to sell only pure electric vehicles (EVs) around 2030. With Subaru’s greater access to Toyota’s electrification technologies, it will better enable the Japanese automaker to meet its EV goals.
Apart from drivetrain and electrification technologies, Toyota and Subaru will also collaborate in developing future telematics and semi-autonomous driver technologies for its vehicles. Perhaps we may see Toyota Safety Sense and Subaru EyeSight eventually combining the benefits of both of their own technologies to create a better set of semi-autonomous driver safety and convenience features.