Automakers around the world have been getting creative on how they will unveil their newest cars. Most have resorted to digital tools, and German sports car manufacturer Porsche is no exception. The company has recently announced that it will unveil two new 911 models on its own web TV channel on May 18. Based on the teaser video, Porsche will likely unveil the new 911 Targa models.
The launch will be held on the German company’s website at 911-magazin.porsche.com. Three successive episodes will give viewers a comprehensive insight into the new cars’ special technical features, historical backgrounds, and design.
“Porsche stands for pioneering spirit. And it is precisely this innovative force that is now in demand more than ever in these coronavirus-affected times. For this world premiere, we are forging a new path and will present two new sports car models to the public–exclusively in digital format for the very first time. The unveiling will be authentic, informative, and surprising–only as you would expect from Porsche. It will be from a distance, and yet closer than ever–practically in your living room,” explains Dr. Sebastian Rudolph, Vice President Communications, Sustainability, and Politics at Porsche AG. “We are, for the first time, using our 9:11 Magazine web TV channel for these virtual world premieres, which will feature both state-of-the-art technology and proven experts. We are taking this approach to expand our digital product communications offerings.”
The Porsche 911 Targa is expected to debut in rear- and all-wheel-drive formats. It is also expected that the sports car will be powered by a twin-turbo 3.0-liter 6-cylinder boxer engine just like its predecessor. An 8-speed dual-clutch transmission used in the current 911 will most likely be the standard transmission choice.