A few weeks ago, we talked about how automakers in other countries are launching online platforms to create a more convenient car buying experience amid the COVID-19 pandemic. Fortunately, that very trend is slowly making its way into the Philippine automotive market as well. Hyundai Asia Resources, Inc. (HARI) is one of the first automakers in the Philippines to launch an online store called the Hyundai Online Market Experience (H.O.M.E.).
H.O.M.E. is a web-based platform that integrates the car-buying experience. It is a one-stop-shop where you can get price quotes on your chosen Hyundai vehicle, choose your preferred dealer based on location, apply and get loan approval from banks, and finally get your dream vehicle delivered to your doorstep.
HARI President and CEO Ma. Fe Perez-Agudo said: “The great lockdown has radically altered consumer behavior and we want to be in step with this reality through our H.O.M.E. platform. Our homes equate to safety, convenience, and comfort, and our customers treat Hyundai vehicles as their second home. H.O.M.E. is our proactive solution to keep our customers protected while enjoying the convenience and comforts of home.”
Customers can access H.O.M.E. at www.hyundai.ph via desktop and mobile devices. And because buying experience matters, Hyundai makes it even more personal. With a user-friendly digital interface, you can easily choose from the complete Hyundai passenger car lineup, request a quote from over 40 Hyundai dealerships, and apply for auto loans from leading bank partners. Just fill up the online form, upload necessary documents, hit “Submit” and wait for the valid e-mail confirmation from Hyundai. Once approved and processed, their brand new car will be ready for delivery.
Partner banks include BDO, UnionBank, ChinaBank, Robinsons Bank, Maybank, and UCPB.
H.O.M.E. is one of the major programs under Hyundai’s Guidelines for Protection and Safety (GPS) – Hyundai GPS is a comprehensive set of health and safety guidelines covering the entire value chain of HARI – importation, assembly, office operations, vehicle delivery to dealerships, showroom, sales and after-sales operations, customer relations, test drives, and unit release.
“This is one of the many ways we are connecting and bringing our customers even closer despite the physical distance. Just as we do with our family and friends, we want to welcome our valued customers home,” Ms. Agudo concluded.
HARI aims to continually upgrade H.O.M.E. by incorporating more features found in full-blown e-commerce sites and integrating it more closely with a CRM platform.