The Ford F-150 full-size pick-up truck was last offered in the Philippine market in the early 2000s. It is basically the pick-up version of the Expedition, sharing the same ladder-frame platform and engines. Due to factors such as high fuel prices and the fact that it was only available as a big petrol V8 engine back then, the F-150 was eventually discontinued. However, based on the latest invites the American automaker has sent to the media, it seems that the big boy of the Ford lineup is coming to the Philippines.
The invite showcases the words “Big. Bad. Bold.” and upon close inspection of the vehicle in the invite, it clearly shows the headlight cluster of the current F-150. Of course, details about the Philippine-market F-150 are scarce but based on the preferences of our market, we can analyze how the F-150 might be specced for our market. The launch is scheduled on June 24, and apart from a private media launch, there will also be a public Facebook live launch on the said date.
Now on its 13th generation, the current F-150 has been on sale in North America since 2015. Its main highlight is its aluminum-intensive construction, a first for a mass-produced American vehicle. A facelift to America’s best-selling vehicle for the 2018 model year. Just like the midsize Ranger pick-up truck in our market, the F-150 is offered as a low-riding work truck and a passenger-oriented SuperCab and SuperCrew. We think that Ford will offer the SuperCrew cab with four doors since its positioning as a workhorse is highly unlikely.
In North America, the F-150 SuperCrew is available in XLT, Lariat, King Ranch, Platinum, Limited, and of course, the F-150 Raptor. It is likely that any of the higher trims will be offered since the Philippine-market Expedition is based on the North American Limited variant. As such, the F-150 could come with some luxuries such as a B&O Play sound system, heated and ventilated leather seats, power adjustment for the driver and front passenger seat, 8-inch SYNC3 infotainment with Apple CarPlay and Android Auto, along with driver-assist features such as blind spot warning and rear cross traffic alert.
The Ford F-150 is available in six engine choices in the North American market, one of which is a 3.0-liter PowerStroke V6 diesel engine. Knowing our market’s thirst for diesel engines, it’s safe to say that this could be the engine that will be fitted under its hood. The big V6 diesel engine produces 250 hp and 597 Nm of torque, with power sent to the rear or all four wheels via a 10-speed automatic transmission. The other engine options are all gasoline engines, with displacement ranging from 2.7 to 5.0.
We have to wait until June 24 to finally know about the full details of Ford’s next product launch here in the Philippine market.