MINI Philippines today launched its first virtual showroom that allows customers to find out about the MINI models they love the most, from the comfort and safety of their homes. Even through digital interactions, customers can experience the same excitement and vibrancy they have come to expect from the brand.
“The MINI Online Showroom plays a significant role in how we engage with, and support, our customers and dealer partners,” said Willy Q. Tee Ten, President of MINI Philippines and Autohub Group of Companies. “It brings them closer together while reducing the threat of infection to zero. It is our responsibility to protect our valued clients and employees, and we will continue to study and evolve our business processes based on current needs and requirements.
“Now more than ever, MINI will continue to lead the way by showcasing its pioneering nature – the ability to delight its fans regardless of the situation. We are truly excited to embark on this journey with our customers and we look forward to discussing all things MINI at their convenience.”
The new microsite https://secure.mini.com.ph/mini-online-showroom/ is now live and features detailed information on the inventory currently available (including the Conduction Sticker ending digit). The MINI Garage has a total of 42 vehicles now on sale at discounted prices until 30 June.
Customers can book online with a few clicks, can chat with a sales executive for more information, or even refer a friend (https://bit.ly/MINIReferral1). A test drive can also be arranged through the portal.
The ultimate vision, said Tee Ten, is to open an “easy payment gateway for customers to make their down payment.” The company expects the functionality to be activated by mid-July.
As for physical showrooms, MINI has opened its facilities in Alabang, and Pampanga with operating hours from 9 a.m. to 6 p.m. The MINI Cebu facility in Mandaue is closed, while a MINI pop-up store on N. Escario St. corner Tojong St. in Kamputhaw, Cebu City will open soon. A permanent showroom on Cebu Veterans Drive, Nivel Hills in Lahug is under construction and is expected to welcome clients in Q2 2021. The Bonifacio Global City facility is also slated to open at that time.
Customers are encouraged to schedule ahead before heading to MINI facilities. Sales appointments may be made through (0917) 622-8900 or email@example.com. Book a test drive on https://bit.ly/MINITestDrive1; brochures are available through https://bit.ly/MINIBrochure.
MINI Philippines is enforcing strict health and safety protocols compliant with Department of Health (DOH) guidelines.
1. Contactless body temperature scanning will be done before entry (granted those with readings of 37.3°C and below). As mandated by the DOH, everyone will be required to wear face masks.
2. Alcohol disinfectant dispensers are at key locations of the showroom and service areas for customers and staff to sanitize regularly.
3. The showroom (including displays), service areas, test drive units, customer units under repair, and units for delivery are sanitized regularly.
4. All staff has been trained to observe proper personal hygiene and to maintain adequate physical distance from their customers at all times.