Kia has revealed its new corporate logo and global brand slogan that signify the automaker’s bold transformation and all-new brand purpose. The introduction of Kia’s new logo represents the South Korean automaker’s ambitions to establish a leadership position in a rapidly-changing automotive industry by revamping nearly all facets of its business.
The new logo is indeed a far cry from the generic ‘KIA’ text encased in an oval. We’re glad this new, modern logo will be rolled out to all Kia vehicles beginning this year. Kia says that the rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers customers.
“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation”, said Ho Sung Song, Kia’s President and CEO. “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”
The new logo was unveiled during a record-breaking event in the skies above Incheon, Korea. The event saw 303 pyrodrones launching hundreds of fireworks in a synchronized artistic display, igniting and celebrating Kia’s new beginning. This set a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’.
In addition to an all-new logo, Kia revealed its new global brand slogan, ‘Movement that inspires’. More details about Kia’s new direction along with its future product plans will be revealed on January 15, 2021.