Most automakers experienced sales declines in 2020 due to the coronavirus pandemic, but that isn’t the case for BMW’s M high-performance division. In total, 144,218 BMW M vehicles were sold in 2020, representing a 6 percent sales increase over 2019.
“The fact that we were able to conclude this exceptionally challenging year with yet a further record is a great validation of our consistent growth strategy,” says Markus Flasch, chairman of the board of the BMW M GmbH. “We can be particularly proud of the fact that we were able not only to defend our market dominance as the most successful provider of performance and high-performance automobiles but also to have even expanded it.”
BMW’s high-performance division credits its record sales to the successful launch of the BMW X5 M and X6 M midsize high-performance SUVs. There is also a high demand for the BMW M2 CS, according to the company.
In the USA, the most important market for BMW M, as well as in China, new sales records were achieved. In both Russia and South Korea, it was possible to increase sales by more than 60 percent, and in Italy by 47 percent. And in the UK, too, the number of vehicles delivered exceeded BMW M’s expectations.
“We notice a steadily growing demand in all relevant markets for BMW M automobiles,” explains Thomas Felbermair, head of Sales and Marketing at BMW M GmbH. “Because of this and thanks to the engagement of our strong dealer network, we have been outstandingly successful in coping with the challenges posed by the pandemic.”
BMW M also announced that the even more potent BMW M5 CS later this month. Based on the M5 Competition, the BMW M5 CS will feature upgraded styling, a lighter, stiffer chassis, and an upgraded 4.4-liter twin-turbo V8 gasoline engine producing 626 hp. Following shortly will be the retail launch of the all-new BMW M3 and M4, though the all-wheel drive (AWD) version and BMW M4 Convertible will come out in the summer of 2020. As for wagon fans, BMW M also said that the development of the BMW M3 Touring is still currently underway.
2021 will also be the year that BMW’s high-performance division will unveil its first fully-electric high-performance model. This will most likely be based on the upcoming BMW i4 electric luxury sedan.