Chery Auto PH Exceeds Its Sales Target For January 2021
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Chery Auto PH Exceeds Its Sales Target For January 2021

As a sign of market recovery and a compelling product lineup, Chery Auto Philippines was able to exceed its sales target last month.

Sales of Chery vehicles in the country have exceeded the automaker’s initial target. For the month of January, Chery Auto Philippines delivered 152 brand-new units to their owners from an initial target of 121 units.

The positive result came from a combination of factors led by the growing awareness of the upstart new brand and the extraordinary value from its feature-packed crossovers. Concerns of consumers regarding reliability and after-sales repair and maintenance issues are effectively addressed by Chery Auto Philippines’s industry-leading warranty and PMS programs, which boasts an industry-leading 10-year/1 million-km engine warranty, a 5-year general warranty, 3-year roadside assistance and a FREE full preventive maintenance service (PMS) for 3 years.

The figures reflect the strong demand for the company’s four-model lineup of crossovers. Leading the charge is the subcompact Tiggo 2 followed by the Tiggo 5x, with the flagship Tiggo 8 7-seater midsize SUV taking a strong third ranking.

The very spacious and stylish Tiggo 7 Pro was just launched last January 27 but already had 2 deliveries before the month ended. This newly-launched crossover SUV continues to receive strong orders and inquiries and is expected to post substantial sales in the coming months.

Other factors that contributed to the strong sales are the attractive easy-on-the-budget financing packages given support by Chery’s bank partners, the availability of Chery’s EC Mobile Home Service, and the fast-growing nationwide network of Chery dealers.

“The ongoing pandemic is proving very challenging for the industry in general, but especially for a brand that was launched just four months before the whole country was put on community quarantine in March last year,” declared Chery Auto Philippines president Rommel Sytin. “But mobility is now more important than ever and people are really taking a long, hard look at products that give maximum value for their hard-earned money,” Sytin added.

Leading the charge is the entry-level yet feature-rich Tiggo 2 subcompact crossover, which is now available in head-turning two-tone colors with black roof and pillars. The Tiggo 2 is powered by a Euro 5-compliant 1.5-liter DOHC 16-valve VVT engine and comes in manual (P695,000) and automatic (P770,000) variants.

One level higher is the higher-specced Tiggo 5x subcompact crossover which shares the Tiggo 2’s drivetrain and also comes in manual (P818,000) and automatic (P860,000) versions. The fully loaded (with sunroof and a generous array of comfort and convenience features) Tiggo 5x Luxury comes at a price of P950,000.

One size higher is the all-new compact Tiggo 7 Pro, which is powered by a turbocharged 1.5-liter engine boasting 145hp and 210Nm of torque and a completely new 9-speed continuously variable transmission (CVT). The head-turning Tiggo 7 Pro retails for P1,198,000, which is a mere P3,000 more than its predecessor.

Surprising new car buyers with its premium build quality and luxury car features is the midsize 7-seater Tiggo 8. It also has a turbo 1.5-liter engine and automatic and is priced at P1,280,000. An even more fully loaded Tiggo 8 Luxury EX goes for P1,340,000. The Chery Tiggo 8 is unique among the many car models in the market now with its Chery Smartwatch Key that functions like a fitness tracker but also lets you start the engine and aircon or open the windows or tailgate, among many other functions.

Equally compelling reasons to buy a Chery is the company’s EC Mobile Home Service, which enables a fully trained and health protocol-compliant service crew to perform maintenance and repairs on any Chery model in the comfort and safety of your own home — much appreciated in this time of pandemic.

Another useful tool in this time of social distancing is the Chery Auto PH App, which works with both Apple and Android phones. The Chery Auto PH app functions as a digital showroom where customers can check out Chery’s vehicle models and their specs, see the list of all Chery dealerships nationwide, request and schedule a test drive, book an appointment for car maintenance and repair, order spare parts, inquire about specific Chery models, and request for a quotation for the Chery model they are interested in. The Chery Auto PH App also has a rewards program where users earn points for using the app to purchase a vehicle, refer a friend and schedule a service.

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