Jaguar Land Rover is set to revolutionize its brand through its Reimagine plan. Key to the brand’s transformation will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.
In the next five years, Land Rover will welcome six pure electric variants through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024. Land Rover will also use the forthcoming flex Modular Longitudinal Architecture (MLA), which will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use the pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICEs.
Meanwhile, Jaguar will have completely transformed to be a pure electric luxury brand by 2025. Although the nameplate may be retained, the upcoming Jaguar XJ replacement will not form part of the line-up, as the brand looks to realize its unique potential.
Jaguar and Land Rover as a whole will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100 percent of Jaguar sales, it is anticipated that around 60 percent of Land Rovers sold will be equipped with zero-emission powertrains.
Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
Amid this shift to electrification, Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform.