Less than two months after the January 29 contract signing between Isuzu Philippines Corporation (IPC) and Isuzu Automotive Dealership Inc. (IADI), the two parties officially opened the doors of the new Isuzu Bacoor dealership on March 18.
The official opening was held in a simple ceremony, which saw executives and officers of IPC and IADI in attendance. Leading the ribbon-cutting were IPC executives led by IPC President Mr. Hajime Koso and IPC Executive Vice President Mr. Shojiro Sakoda, while IADI was led by Mr. Antonio Zara, President AC Motors, Mr. Alex Paguio, Chief Operating Officer IADI and Mr. Valance Mauricio, Branch Head Isuzu Bacoor.
Covering a total land area of 5,000 sqm, Isuzu Bacoor is located along Molino Boulevard and showcases the new Isuzu IOS (Isuzu Outlet Standard) design, highlighted by a sprawling showroom that can display four (4) light commercial vehicles, and a service shop with thirteen (13) LCV bays and two (2) CV bays that can cater to all types of Isuzu vehicles, from LCVs to big tractor head trucks.
This dealership officially becomes IADI’s 11th dealership in Isuzu Philippines’ dealer network. It also extends IADI’s reign as the number one dealer group in IPC’s dealer network—a recognition it earned in 2020. IADI, wholly owned by AC Motors, has been IPC’s partner since 1996 with a dealership network that spans the entire country.
Part of a two-pronged strategy to capture one of the fastest growing markets in the region, Isuzu Bacoor will cater to the northern Cavite customers, while maintaining the current Imus branch that will eventually be its satellite office. Later this year, IADI is planning to establish another dealership in Dasmariñas City to cater to the southern municipalities of Cavite, ultimately covering the entire province as demand and service requirements increases.