It seems the ultra-wealthy folks are totally unaffected by the COVID-19 pandemic and its dire economic effects because Rolls-Royce is more than happy to report that they’ve experienced their highest-ever first-quarter sales results throughout their 116-year history.
Between January 1 to March 31, 2021, the British ultra-luxury brand delivered 1,380 vehicles to customers, up 62 percent on the same period in 2020 and surpassing the previous first-quarter sales record set in 2019. Sales growth was seen in all markets, with the strongest in China, the US and Asia Pacific.
Demand for all Rolls-Royce models is extremely buoyant, particularly the all-new Ghost launched in 2020, and the ultra-luxury SUV, Cullinan, with order books extending well into the second half of 2021.
Bespoke commissions remain at the record levels seen in 2020, with a number of outstanding individual examples already delivered this year, including the Koa Phantom and Iridescent Opulence Phantom. All 20 of the Phantom Tempus Collection cars have been allocated to customers worldwide.
Reflecting on the results, Müller-Ötvös said, “We’ve responded to recent challenges with our customary boldness, imagination and inventiveness, underpinned by meticulous planning and a relentless focus on our customers’ needs and requirements. Every member of our extraordinary team, at the Home of Rolls-Royce at Goodwood and across the globe, has been crucial to delivering these remarkable results; their skills, talents, commitment and enthusiasm make us who we are.”
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