BMW Group Achieves Record-Braking Sales In First Half Of 2021

BMW Group Achieves Record-Braking Sales In First Half Of 2021

BMW Group experience record-breaking sales figures during the first half of 2021, even higher than pre-pandemic levels.

BMW Group is proud to announce that its sales figures for the first half (H1) of 2021. At 1,339,080 premium vehicles, this is the group’s highest amount yet in its history.

The total amount of BMW, Mini, and Rolls-Royce vehicles delivered to customers in H1 2021 grew by 39.1 percent compared to the same period last year. Even when compared to H1 2019’s pre-pandemic levels, this year’s sales figure represents a 7.1 percent increase.

Breaking down these numbers, BMW sold 1,178,292 vehicles in H1 2021, representing a 39.9 percent increase. No specific numbers were given per model, but BMW Group says their top performers include the high-volume BMW 3 Series, with growth of almost 50 percent. Even though this isn’t a crossover or an SUV, the 3 Series still shows that this model is an icon of the BMW lineup, which has enjoyed considerable success for more than four decades. With a sales growth of 33.3 percent, the BMW 5 Series underlined its strong position in the midsize luxury car segment. Sales of the BMW X3, which comes with four drivetrain variants, climbed 43.9 percent in the first six months of the year. The fully electric iX3, in particular, gave sales a significant boost.

BMW’s M high-performance division also experienced record-breaking sales for H1 2021. With 83,357 units sold, this represents a 39.4 percent increase. The M3 and M4, which have been available since March, as well as the X5 M and X6 M, made a significant contribution to this all-time sale high. The sales performance of the M440i Coupe is driving growth. The new M440i Convertible launched in March is another major contributor to this success, along with consistently high volumes for the M340i sedan and wagon models.

Thanks to strong global demand for all its models, Rolls-Royce Motor Cars was able to sell 2,989 vehicles in the first half of 2021, almost double the figure for the previous year (+91.6 percent). The introduction of the successor to the Ghost in late 2020 also contributed greatly to sales growth in the first six months of this year. The company remains optimistic for the rest of the year.

Lastly, the Mini brand sold a total of 157,799 vehicles worldwide, which represents a 32.6 percent growth in sales. The brand’s electrified models proved especially popular with customers. Together, the fully electric Mini S E models and the plug-in hybrid variant of the Mini Countryman accounted for more than 15 percent of the brand’s total sales volumes for H1 2021.

The BMW Group continued its strong performance in China, growing its sales by 41.9 percent to 467,064 units in the first half of the year. A total of 42,502 vehicles were sold in the key Asian market of South Korea in the first six months of the year – an increase of 34.6 percent compared to the same period of 2020.

In the US, the company was able to build on the sales success of the first quarter and, with a total of 183,619 units sold in the first six months, sales of BMW and Mini vehicles are up by 51.8 percent.

Europe also had a successful first half-year, with sales increasing by 35.3 percent. Total BMW and MINI sales for the region reached 504,327 vehicles.

With 141,983 new vehicle registrations in its domestic market of Germany, BMW Group sales were 22.1 percent higher year-on-year. The percentage of electrified vehicles continues to climb and nearly one in four BMWs in Germany is now electrified. The fully electric Mini S E represented more than 19 percent of total MINI sales in the first half of 2021. This means almost 30 percent of newly registered Mini models in Germany are electrified.

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