Taycan Is Porsche’s Best-Selling Non-SUV So Far This 2021

The Porsche Taycan is now one of the brand's best-selling vehicles and is also their best-selling non-SUV.

Porsche is happy to announce that during the first nine months of this year, the German luxury automaker sold 217,198 vehicles globally. This represents a 13 percent increase, and this is thanks to increased demand in every single market as the world continues to recover from the effects of the pandemic. The Porsche Taycan is also now one of the brand’s best-selling vehicles globally.

Unsurprisingly, the Porsche Cayenne midsize luxury SUV continues to be the brand’s best-seller, with 62,451 units being sold so far. The Macan is not too far behind at 61,944 units.

Sitting comfortably in third is the Porsche Taycan, which is the brand’s first-ever electric car. Porsche managed to sell 28,640 units of its Tesla-rivalling performance sedan, narrowly outselling the iconic 911 sports car of which 27,972 were sold.

Up next is the Panamera, achieving a sales number of 20,275 units. Finally, the 718 Boxster and Cayman managed to sell 15,916 units globally.

The biggest contributor to Porsche’s sales growth is the U.S. market wherein 51,615 vehicles were sold through September. This represents a 30 percent increase compared to the same period last year.

China is still Porsche’s largest market with 69,789 units sold, though its sales growth at 11 percent is much more modest than the U.S. market’s sales figures.

Demand rose across all sales regions, with the US again recording particularly strong growth. “The very high demand for our sports cars continued into the third quarter and we are delighted to have been able to supply so many cars to customers during the first nine months of the year,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG.

“The order books are nicely filled and are, in turn, filling us with optimism and enthusiasm as we approach the year-end rush. However, the coronavirus situation remains dynamic and we are facing challenges in sourcing semiconductors. For these reasons, we are keeping a very close eye on current developments to ensure that we can continue to react in a flexible manner.”

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