Kia Philippines, one of the country’s leading automotive importers and distributors, has announced that it will be relaunching the brand in the Philippines on November 8, 2021.
Earlier this year, Kia Corporation introduced a new corporate logo and global brand slogan “Movement that inspires”. These declare the auto manufacturer’s daring transformation as well as an all-new product philosophy centered on creating products that encourage consumers to move towards their ambitions.
Kia Philippines said that the relaunch is a local adaptation of the new and bold Kia. The company understands that for Filipinos, the idea of moving towards a goal or purpose should always start from oneself. Therefore, validation of the Filipino culture and identity should be the starting point for the brand so it can resonate with local consumers.
“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation”, said Ho Sung Song, Kia’s President and CEO. “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”
The new logo was unveiled earlier this year during a record-breaking event in the skies above Incheon, Korea. The event saw the use of 303 pyrodrones launching hundreds of fireworks in a synchronized artistic display, igniting and celebrating Kia’s new logo. This set a new Guinness World Record for “Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously”.
Kia Philippines will officially be relaunched on November 8, 2021. The event will start at 6:30 PM and can be streamed on the official Kia Philippines Facebook page and YouTube channel.