Kia Alabang Is The First Dealer In PH To Wear The Brand’s New Logo

Just a week after Kia Philippines relaunched with a new brand philosophy, the new Kia Alabang dealership gets officially inaugurated on November 15, 2021, leading the way to a brighter future under the management of Iconic Dealership Inc. (IDI), a multi-brand automotive dealer group and a wholly-owned subsidiary of AC Motors, an Ayala company.

Bob Palanca, IDI Chief Operating Officer, believes that choosing Kia Alabang as the first dealership to carry the brand’s new identity is the right move.

“Kia Alabang is strategically located in one of the most vibrant convergences of the urban and suburban markets in the Calabarzon socio-economic region where the rapid pace of progress is tempered with slow, deliberate countryside lifestyle. This is the perfect market landscape to highlight Kia’s focus on customer experience that complements its quality and stylish products.”

Customers who will walk inside the Kia Alabang branch will immediately feel Kia’s renewed brand identity through the new spatial design and color scheme. The dedicated customer area emanates warmth and puts customers at ease with its minimalist, wooden interior. Step into the showroom and it’s an entirely different experience. Achromatic colors and metallic surfaces exude a modern and futuristic vibe that shines the spotlight on the Kia models on display.

This new store identity and customer experience are expressions of the brand’s desire to inspire and transform the lives of Filipinos everywhere, which are greatly in line with the new Kia global movement—Movement That Inspires. While the new brand identity’s journey begins with Kia Alabang, Kia’s reputation as a provider of quality customer and aftersales services remains consistent in all of its dealerships nationwide.

“Kia Alabang is only the beginning of the brand’s reinvention following the launch of Kia’s new brand purpose. Filipinos can expect more dealerships to adapt to the new store identity in the coming years. In addition, our goal is to constantly provide memorable customer experiences as we create various programs that aim to continuously strengthen the knowledge and skills of all our teams to better serve our valued customers,” explains Manny Aligada, Kia Philippines President.

As part of Kia’s commitment to providing quality customer experience, its vehicles come with a generous 5-year/160,0000-km warranty. There’s also 24/7 Roadside Assistance which comes free for five years as well and includes services such as emergency towing, personal assistance, minor onsite repair, medical assistance, information service, and more.

If you want to avail any Kia vehicle and its aftersales perks—all while immersed in an inspiring, transformative dealership experience—then be sure to drop by the new Alabang dealership.

Kia Alabang is located along Alabang-Zapote Road, corner Acacia Avenue, Madrigal Business Park, Muntinlupa City. Customers may contact via (02) 8558-5888 local 876 and 804 for general inquiries or local 807 for service-related concerns, or through the Facebook page https://www.facebook.com/KiaIconicDealershipInc/.