A special version of the all-new BMW iX electric SUV has been unveiled at the CES 2022 in Las Vegas. What makes it different from the brand’s flagship electric SUV is its ability to shift colors.
It’s called the BMW iX Flow, and it’s covered in a special wrap called ePaper. Through the use of E-Ink from your eReader such as an Amazon Kindle, the iX Flow’s special wrap has the ability to change the car’s color depending on your preferences. That is if your preferences in color are limited to just black, gray, or white.
BMW says that the wrap works through electrophoretic technology. The technology does not consume power in order to maintain its color. Rather, the technology works by “stimulating” the ePaper through electronic signals in order to change its color. Power consumption only happens during the color shifting as a result, which only takes a few seconds.
Frank Weber, Member of the Board of Management of BMW AG, Development says, “Digital experiences won’t just be limited to displays in the future. There will be more and more melding of the real and virtual. With the BMW iX Flow, we are bringing the car body to life.”
New technologies will provide a whole new level of decision-making freedom in the future. “This gives the driver the freedom to express different facets of their personality or even their enjoyment of change outwardly, and to redefine this each time they sit into their car,” says Stella Clarke, Head of Project for the BMW iX Flow featuring E-Ink. “Similar to fashion or the status ads on social media channels, the vehicle then becomes an expression of different moods and circumstances in daily life.”
The color-shifting tech does look good in practice, but what do you think will the Land Transportation Office (LTO) think of this? Well, luckily for them, this E-Ink tech won’t be coming to a production BMW, at least for now. It’s supposedly only a showcase of what the company is capable of doing.