Sojitz G Auto Philippines (SGAP), the official local distributor of Geely, is finally entering the largest vehicle segment in the country. Soon, SGAP is bringing in a new challenger in the highly competitive sedan market. Despite the very dark teaser photos, it clearly shows that the largest Chinese automaker in the Philippines is clearly teasing the Geely Emgrand.
“Our confidence in the decision to finally enter the challenging sedan market comes from the overwhelming support and trust we have been getting from the people for the past two years. Not to mention the growing demand for entry level vehicles that started when the pandemic broke out.” SGAP President & CEO Yosuke Nishi said.
The soon-to-be launched Emgrand, or at least that’s what we know so far unless Geely decides to rename it for global markets, is exclusively built in Geely Auto’s new “5G Connected Factory” which is a tour de force in car manufacturing excellence as it is capable of producing 1 car every 30 minutes. The factory is highly automated with a 100% automated welding line and a presence of Automated Guided Vehicles (AGVs) that constantly move around the factory to deliver the specific panels and parts to the different sections of the factory. The AGVs are managed by the super-fast 5G+ network that allows seamless communication between these robots and cloud services that update live information like inventory levels, production status, and the AGV locations.
The Geely Emgrand also shares the same platform with the company’s most high-tech and innovative model to date, the Coolray’s B-segment Modular Architecture (BMA). The BMA is a new strategic modular architecture developed by the Geely Auto Group. The BMA can be used in compact cars, MPVs, and SUVs. With this development, the new Geely sedan is expected to offer more space, better comfort, and stabler handling.
Here’s what the Geely Emgrand looks like on the outside and inside. The exterior boasts a modern and sleek design, with full LED lighting elements surrounding the vehicle. In addition, while it’s being pitched as a rival to subcompact cars like the Toyota Vios and Honda City, its size is actually in line with the compact class. Measuring at 4,638 mm long, 1,820 mm wide, and 1,460 mm tall, this puts it squarely in line with cars like the bigger Corolla Altis and Honda Civic.
Like the exterior, the interior of the Geely Emgrand is very modern and sleek. If the Coolray will serve as a basis of what’s to come, then we can expect an upscale interior with soft-touch materials, a well-built interior, along with plenty of high-tech features.