The 2023 Peugeot 408 has finally made its global debut, and it’s the French automaker’s take on what they think is a vehicle that blurs the line between passenger cars and SUVs. Sitting between the 308 compact hatchback/wagon and 508 midsize executive sedan, the 408 is pitched as a rival towards the Toyota Corolla Altis, Honda Civic, and Mazda 3, but in a format that’s unique and very distinct.
Riding on the EMP platform that also underpins the aforementioned Peugeots as well as the 3008 and 5008, the 408 measures 4,690 mm long, putting it right in the midst of the compact passenger car segment. The 408 carries a very distinct design with its frameless grille that proudly wears the new Peugeot logo. This is then flanked by a distinct pair of LED headlights with the brand’s signature fang-like LED daytime running lights.
The assertive design carries over to the side, as it features a steeply-raked roofline, just like in a sedan. However, its raised ride height and body cladding also neatly blends crossover styling cues. The 408 also comes with a tailgate and not a trunk lid, making it very easy to load cargo. Lastly, the rear end also looks very distinct with its set of unique LED taillights that are connected by a black horizontal bar, though we do wish for the black rear bumpers to be toned down a bit.
The current crop of Peugeots all have a very distinct interior design, and the new 408 is no exception. Adopting the latest iteration of the brand’s i-Cockpit design, the 408 comes with a small steering wheel and a digital instrument cluster placed above it. A 10-inch touch screen is also offered, along with a lower secondary touch screen that can be configured for various functions.
Some of its interior amenities include plush Nappa leather upholstery, 690-watt Focal surround sound system, massaging front seats, just to name a few. Of course, these features will depend on the market it will be offered. If ever the 408 does get offered in the Philippines, we certainly hope that these features will make it into our market.
At least in Europe, the 2023 Peugeot 408 will come with three powertrain choices, with the range kicking off with a 1.2-liter three-cylinder turbo gasoline engine producing 130 hp and 230 Nm of torque that’s mated to an 8-speed automatic. The other two are both plug-in hybrids that mate a 1.6-liter four-cylinder turbo gasoline engine and an electric motor. Two states of tune will be offered, a 180 hp and 360 Nm of torque version and another with 225 hp and the same amount of torque. These two are all-wheel drive (AWD) and are also mated to an 8-speed automatic.
The 2023 Peugeot 408 will hit European showrooms early next year, and this brings to question whether it will eventually be offered in the Philippines. Considering that Peugeot’s ASEAN lineup consists almost entirely of crossover SUVs, there’s a good chance that the 408 will also be assembled in Malaysia for the region, including the Philippines. Of course, this is just our hunch, but there’s definitely a chance that the 408 will eventually be offered in our crossover-hungry market.