Chery Auto Philippines distributor United Asia Automotive Group Inc. (UAAGI) has reported a sizable 140-percent increase in its total vehicle sales in June compared to the previous month of May. It was the highest monthly sales performance for the brand in the Philippine market since it began operations in late 2019, with the Chery Tiggo 8 Pro being a major contributor to the brand’s growth.
“We are thrilled by the continuous growth and popularity of the Chery brand in the challenging business climate. It’s a testament to the consumers’ awareness and acceptance of the solid value for money proposition that our Chery vehicles offer,” said Chery Auto Philippines/UAAGI President Erroll Duenas.
The record sales figures are amplified by better brand awareness, thanks to marketing initiatives such as the two-leg media drives up and down Mount Samat in April and May, as well as the launch of the official mother club in June to build a community of all Tiggo owners in the Philippines. The passionate market reception given to the brand’s newly unveiled flagship, the Chery Tiggo 8 Pro, has also contributed to the staggering sales growth.
“It’s not common that a flagship model becomes the bestseller for an automotive brand, but such was the compelling attraction of the tech-heavy and feature-laden Tiggo 8 Pro, which is available with a class-leading 1.6-liter turbocharged gasoline direct-injection (Turbo GDI) engine or as a plug-in hybrid electric vehicle (PHEV)—they offer all the space, comfort, technology, luxury, and safety equipment of the prestigious German SUVs, but at a much more attainable price point,” declared Duenas.
Such was the demand for Chery Tiggo 8 Pro that surpassed the initial target by a whopping 233 percent. Other sales achievers from the brand were the Tiggo 2 Pro, whose sales figures exceeded targets by a strong 140 percent, and the Tiggo 7 Pro, which surpassed targets by 109 percent.
“The strong demand for Chery vehicles is spurring us to work even harder in getting the brand’s value for money message across and getting more people behind the wheel of a Chery vehicle; we are only just seeing a fraction of the full potential of the brand,” added Duenas.