BMW Group is excited to partner with Truong Hai Auto Corporation (THACO) to locally produce BMW vehicles in Vietnam. The cooperation will extend the BMW Group’s production network for vehicles in Southeast Asia, which now includes BMW Group plants in India and Thailand and partner plants in Malaysia, Indonesia, and now Vietnam.
“It has been nearly five years since we relaunched the BMW brand in Vietnam and brought THACO on board as the official importer of BMW vehicles in the market. We have cultivated a strong relationship with the THACO team during this time, and their experience and commitment to growing the brand is evident,” said Lars Nielsen, Managing Director, BMW Group Asia.
“THACO has more than 20 years of experience in the automotive industry, manufacturing and trading everything from passenger cars to trucks for THACO and a variety of global brands,” said Mr. Trần Bá Dương, Chairman of THACO. “We are excited and honored to have the opportunity to now include BMW vehicles as part of our manufacturing business in Chu Lai, Quang Nam Province, and are committed to providing high-quality vehicles that BMW customers expect from the brand.”
THACO will produce the BMW 3 Series, 5 Series, X3, and X5, the four most popular BMW vehicles in Vietnam. Though it’s unsurprising that the Philippines wasn’t chosen yet again to be a manufacturing hub for another automotive brand, it’s still a win for Filipino consumers if BMW Philippines (SMC Asia Car Distributors Corporation) decides to source some of its vehicles from Vietnam.
We’ve seen this with the facelifted 2022 BMW 5 Series, wherein the midsize luxury sedan experienced a massive price drop whilst having significantly more features when BMW Philippines started sourcing it from Malaysia. That same magic could be applied to the 3 Series, X3, and X5, which should be easy since Vietnam is also a left-hand drive market like the Philippines.