Omoda, which is slated to enter the Philippines before the end of 2023 along with its sister brand Jaecoo, is set to introduce O-Universe to the country alongside its first model, the Omoda 5. The O-Universe is an ecosystem for all Omoda owners that aims to offer services beyond the usual aftersales.
So, what exactly is the O-Universe? Based on our understanding, it is going to be a customer service platform where Omoda owners (which they will call “Omoder”) are going to be able to enjoy perks and privileges from the businesses it partners with. In fact, it is partnering with various businesses to cover the four categories of the so-called O-Universe.
Omoda says that the O-Universe aims to “interconnect several aspects of their world with access, perks, and exclusive deals”. With this program, it is targeting a customer base that is “relatively young, independent, and go-getters”. This is their words, not ours.
Now, as for those four categories, Omoders will be able to enjoy the following perks:
O-FASHION – Omoders will enjoy discounts on selected fashion and athletic sporting brands. In fact, they will even gain access to special sales programs before they are opened to the public.
O-CLUB – Omoders get access to social happenings, VIP invites to weekend clubs, discounts on travel and leisure packages, and special discounts on selected restaurants
O-LIFE – Omoders get rebates on fuel rates with its upcoming fuel partner, and Omoda owners will also be included in CSR activities such as environmental Runs and outreach programs.
O-LAB – Omoda will open up social media platforms in the form of webpages, forums, and events, where the brand will listen to customer feedback and even wish lists. Basically, this is what Omoda calls “user co-creation”, which encourages customers to have some input on what the brand needs to improve on, or what they expect to see in the upcoming models. This way, all Omoders will have a personal touch on future Omoda products.
The O-Universe ecosystem will be ready on the same day Omoda launches in the Philippines, which according to the Chinese automaker is going to happen in the fourth quarter of 2023.