Ford Philippines delivered a strong retail performance for the first half of the year on the back of continued demand for its latest vehicles. Retail sales for the first hals of 2023 rose 55 percent from a year ago to 13,838 vehicles, with new Ranger, Territory, and Everest driving overall sales.
The Ford Ranger was Ford’s top-selling vehicle in the country, with sales growing by 25 percent year-on-year to 5,436 units sold. Since its launch last year, the new Ranger has been a popular choice among truck enthusiasts. The addition of the much-anticipated Ranger Raptor to the Ranger line-up also helped boost retail performance. Raptor sales reached close to 600 units since its launch in late May.
The newly-launched Territory also contributed to Ford’s strong sales during the first six months of the year. It solidified its position as the leading compact SUV in the country with sales increasing by 22 percent to 4,493 units. The new generation model has also breached the 2,500-unit mark less than three months after its launch at the Manila International Auto Show.
Meanwhile, the new Ford Everest also continues to thrive in the competitive mid-size SUV segment, delivering strong sales performance for the first six months of the year growing by 503 percent from last year to 3,786 vehicles. This SUV continues to be a staple on Philippine roads and enjoys a growing number of owners with its adventure-ready capability matched with exceptional comfort and customer-focused technology.
“These milestones testify to our commitment to enhancing the Ford ownership experience with vehicles and services that our customers need and deserve,” shares Mike Breen, Managing Director of Ford Philippines. “We celebrate these milestones with our customers who continue to patronize the Ford brand, as well as with our dealers for their partnership and commitment to enhance the customer experience. We are truly energized and excited for what’s to come for the second half of the year.”