More than 700 units of the Land Rover Defender have already been sold in the Philippines, just three years after it was first sold in August 2020. Just over a year earlier, the British premium SUV manufacturer already sold more than 400 Defenders, which means it took a little less than a year for another 300 units to be sold. It is a sign of faster sales growth for 2023 and soon enough, we’re confident that Land Rover will sell its 1,000th unit in the Philippines by 2024.
To celebrate this momentous occasion, IC Land Automotive, the distributor behind Land Rover’s presence in the Philippines which is part of Inchcape, organized a three-day event to highlight the capabilities of the Land Rover Defender to prospective customers as well as for owners to be able to take their own Defenders through an off-road course that was created at Arca South in Taguig.
This off-roading course had two sections: The Technical Area and The Playground. The Technical Area had a complex and demanding driving course that required strict guidance from Land Rover-certified Lead Instructors. The Playground was an area where Defender owners freely drove their own vehicles and experienced the capabilities of the Defender over a variety of obstacles. Both areas had eight challenges which proved that the Defender is the most capable Land Rover ever built.
Topping off the driving activities was a luxurious area for wellness and relaxation. The guests experienced the highest level of hospitality during the event. Lounge set up by premium brands like Snow Peak and Commune, a fancy fare by Wolfgang’s Steakhouse, wellness area care of Innisfree, and Mise En Scene.
“Filipinos, without a doubt, are such big fans of the Defender. This event is a great way to celebrate the ongoing success of the Defender here in the Philippines. We are truly delighted to see everyone come together and celebrate all things Defender. The new Defender has really proven that it is the most capable Land Rover ever built.”- Chris Ward, Vice President of IC Land Automotive Inc.
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