Hyundai Motor Philippines Inc. (HMPH) unveiled a brand installation featuring the all-new 2024 Hyundai Santa Fe at C1 Park Bonifacio High Street (BHS) Central located in Bonifacio Global City (BGC) last December 30, 2023. This was part of the festivities under “NYE At The 5th”, the City Government of Taguig’s 2024 countdown celebration.
The main event occurred last Sunday, with Hyundai being one of the partners. There were exciting performances from top OPM artists such as KZ Tandingan, Adie, and Zack Tabuldo. Moreover, Filipino rock icon, Ely Buendia, and the headliners, K-Pop superstars Irene, Seulgi, and Wendy of Red Velvet.
In a recent press gathering, it was announced that the said model will be arriving in authorized Hyundai dealerships nationwide by this first quarter. Its General Manager for Sales, Mr. Victor Vela noted, “Visually, the differences from its predecessor are dramatic. But this iteration still maintains the practicality and performance which we have grown to love with the Santa Fe. We wish to keep some things a little private until its official launch. So, please just wait a little longer as to the final pricing and specs”.
Despite this, Hyundai is letting customers get a sneak peek and join in the anticipation. The aforementioned space in BGC can be viewed until January 12, 2024, Friday. Present there is a unit in Terracotta Orange, one of six colors that will be made available to the market. Though only a static display, visitors have the opportunity to share what they are looking forward to this new year using the hashtag #OpenForMoreIn2024. This takes inspiration from the rebirth of the 2024 Hyundai Santa Fe’s design identity to which the starting point was the opening of its wide tailgate.
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