BMW Is Still The World’s Best-Selling Luxury Brand, EV Sales Almost Doubled

The brand’s fully electric vehicles, in particular, were in high demand, with a total of 330,596 units delivered to customers in 2023–which is a 92.2 percent growth. Fourth-quarter deliveries of fully electric BMW vehicles reached 113,458 units, a 55.4 percent increase.

Models in the upper price segment, such as the 7 Series and the X7, also benefited from strong demand in 2023. Fully electric models, including the BMW iX1 and the BMW i4, in particular, were among the main sales drivers. Last year, the X1, the 3 Series and the X3 remained especially popular with customers.

With the launch of the fully electric i5 last year, the BMW Group now has a fully electric option in each of its main segments. The fully electric iX2 has also been added to the line-up. Later this year, the first fully electric touring model will make its debut as part of the BMW 5 Series model range.

BMW M Reaches New Sales Milestone

With a total of 202,530 performance and high-performance cars sold in 2023, BMW M posted its best-ever result in the company’s more than 50-year history–an increase of 14.3 percent compared to the previous year. In addition to the successful market launch of the M2, XM and M3 Touring high-performance models, the i4 M50 fully-electric performance model also deserves particular mention. Just like the previous year, the i4 M50 was the best-selling BMW M car and is a prime example of the systematic transformation of the brand towards electromobility. The range of battery-electric vehicles in the executive and luxury car segment was rounded out by the i5 M60 and the i7 M70.