As the country’s number one automaker, Toyota Motor Philippines didn’t reach this status simply out of luck. For it to be loved by many Filipinos, Toyota built a reputation for trustworthiness, reliability, and automotive excitement that spans across generations of car enthusiasts. Nearly every Filipino has a fond memory of seeing, riding, or even driving a Toyota. To celebrate 38 years of passion and trust, the country’s number one automaker held the Toyota Legacy Experience as a way to give back to the Filipino car community.
A Legacy Built On Trust
With long-lasting models that are also backed by the manufacturer, a Toyota can easily be passed on to the next generation of users. It is this level of longevity that easily made Toyota a trustworthy brand—one that’s inherently tied into the brand’s identity. If you want reliability and the best aftersales support, a Toyota will easily be on top of someone’s mind.
As a result, Toyotas become an easy recommendation by the same people who have trusted its cars for decades. During the Toyota Legacy Experience, fans and owners who gathered from July 31 to August 2 celebrated and shared their passion for Toyotas, whether it’s a new model or an icon that’s been kept alive for decades.
Heritage Unlike Any Other
This doesn’t mean that Toyota has solely focused on reliability and trust. While these qualities are enough to keep a customer loyal to the brand, it won’t necessarily attract a newer generation of buyers who are seeking the joy of driving. Thankfully, Toyota knows how to capture the emotions of new-generation buyers with its passion projects. These include cars like the Toyota 86, and more recently, its broad range of models that have been imbued with the spirit of Toyota Gazoo Racing.
Whether it’s the GR or the GR-S models, these vehicles inject a sense of adrenaline and joy that’s also complemented by long-lasting reliability. The joy of driving shouldn’t just be experienced by a single generation–it should be passed on. Through Toyota Gazoo Racing, the brand is forging a new path in excitement, especially through upcoming limited-edition models like the GR GT.
Meanwhile, Toyota also has a long heritage in making invincible off roaders. The Land Cruiser was an instant icon the moment it went into production. Known for its invincibility and more recently, its luxury, the Land Cruiser has always been the do-it-all vehicle. Today, the Land Cruiser evolves into a hybrid electric vehicle (HEV), which augments the full-size SUV’s performance whilst becoming a sophisticated electrified choice for customers looking for the ultimate luxury off-road SUV.
Apart from the full-size Land Cruiser HEV, the Land Cruiser FJ caters to consumers who are wishing for their first Land Cruiser. Its compact size makes it easy to maneuver in the city, whilst its robust body-on-frame chassis and 2.7-liter four-cylinder engine can absolutely take a beating. The solid foundations are matched by a striking and boxy design, coupled with sophisticated interior tech to make the Land Cruiser FJ an entertaining companion whatever the road conditions.
Lastly, the all-new Hilux has been an icon of invincible pickups that have been trusted by generations of users. Today, the Hilux evolves into a pickup with sleek design and loads of personality–including a first-ever fully electric Hilux BEV (battery electric vehicle). The all-new Hilux is the epitome of Toyota’s Beyond Zero approach. By offering efficient diesel engines together with a BEV version, the Hilux enables the power of choice.
Unfiltered Toyota Car Culture At Its Finest
The Toyota Legacy Experience celebrates Toyota car culture at its finest and most unfiltered. The living proof is through the brand’s numerous clubs that have gathered during the three-day event. Whether it’s a long-running Tamaraw that has been kept in tip-top shape for decades, or the latest bZ4X battery electric vehicle (BEV) for a new generation of Toyota customers, you can bet that Toyota’s legacy is able to attract a wide range of fans and customers from various walks of life.
During this three-day event, Toyota fans gathered to share insights, gain inspiration from their favorite automotive car culture influencers, aftermarket brands, or learn new skills from fellow Toyota fans and owners with decades of experience in keeping their decades-old rides in tip-top shape. Besides, maintaining a Toyota is easy. The brand’s wide dealer network has always been known for their readily available spare parts.
And indeed, the possibilities are endless in personalizing a Toyota. Car culture is also defined by how an owner is able to treat their vehicles as an extension of their personality. With the diverse options for parts and accessories, it’s easy for a Toyota to stand out among the crowd. Car culture is especially alive when you’re given the freedom to choose parts down to the smallest details.
This (Definitely) Won’t Be The Last
The Toyota Legacy Experience celebrating automotive extravagance won’t be the last. There’s still so much more in store this year that lets you celebrate the joy of owning and appreciating a Toyota. This includes the upcoming third leg of the Toyota Gazoo Racing Philippine Cup, which will be held at the Batangas Racing Circuit on August 15, and the fourth and final leg happening on September 12 at the Clark International Speedway.
If you want to be part of this huge family of fans and owners who made the Toyota Choice, now is the right time to experience the rich past, the diverse present, and the innovative future of the country’s number one automaker.
In partnership with Toyota Motor Philippines
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