The Rolls-Royce Cullinan Is The Crown Jewel Of SUVs (With Video)

The crown jewel of SUVs is here.

Rolls-Royce’s all-new Cullinan is the brand’s first ever SUV, and as with any Rolls-Royce, the Cullinan is the most luxurious vehicle of its type, and as with any Rolls-Royce launch, the SUV has been met with great anticipation among customers and fans alike.

Giles Taylor, Rolls-Royce Motor Cars Director of Design says: “The label SUV is now applied to anything with a two-box silhouette and the least suggestion of going off tarmac. We envisioned an authentic, three-box high-bodied all-terrain car with a convention-challenging design and absolute capability that would satisfy the adventurous urges of our clients.”

When Rolls-Royce announced three years ago that it would launch Cullinan, it did so in the knowledge that its customers around the world had asked it to build “The Rolls-Royce of SUVs”, with luxury, performance and usability not seen before in the SUV market. It was only appropriate to call this new SUV as the Cullinan, because the Cullinan is the largest diamond ever  discovered, in which it is now part of the British Crown Jewels.

As such, the all-new Rolls-Royce Cullinan receives a design that’s distinctly Rolls-Royce, but with an approach to effortless adventure and ruggedness. Its design embodies the essence of effortless luxury, no matter the terrain. It carries the traditional Rolls-Royce design cues that ensures the Cullinan will gain iconic status in the face of “increasingly bland SUV designs.” Underpinning this new SUV is the brand’s “Architecture of Luxury”, a platform that first debuted in the Rolls-Royce Phantom.

Inside, the level of opulence is unrivalled by any SUV. A deployable glass partition separates the passenger area from the luggage compartment. This enables passengers to keep themselves cool inside the car, even if the tailgate is open. The second row seats, meanwhile, are available in two options. There’s the typical bench-type “Lounge Seats”, which is a family friendly option that can seat three adults abreast, and the more luxurious two-seat arrangement called “Individual Seats.”

Rolls-Royce calls the Cullinan’s tailgate “The Clasp”, which is a nod to the time when luggage is strapped outside the car. The tailgate is a two-piece arrangement, just like in the Range Rover. Optionally, the tailgate can be fitted with what Rolls-Royce calls picnic seats, which are deployable seats from the tailgate.

Under the hood of the Rolls-Royce Cullinan is powered by a reworked 6.75 liter twin-turbo V12 engine that develops 563 hp and 850 Nm of torque, Power is sent through all four wheels via an intelligent 8-speed automatic transmission.

Ensuring the Cullinan’s “Magic Carpet Ride” regardless of terrain is its self-levelling air suspension that comes with larger air struts. The drive and prop shafts have been toughened in order for the SUV to offer the softest ride, even in the toughest of terrain. The suspension system is composed of a double-wishbone design up front, and a 5-link setup at the rear.

The Rolls-Royce Cullinan features the brand’s central infotainment system, which is a slightly modified version of BMW’s iDrive system. In order to keep drivers comfortable at all times, the Cullinan is fitted with cutting-edge driver assist systems that range from Night Vision with Vision Assist, Alertness Assistant, 4-camera system with Panoramic View and Helicopter View, Adaptive Cruise Control, Lane Departure Warning, Lane Change Warning, and a large high-resolution Head-Up Display.

Prices for the Rolls-Royce Cullinan start us US$325,000, and as you continue to add options, the final price can skyrocket to infinity and beyond.

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