Car dealerships are often located separately from large malls. While there have been a few dealers that created a satellite branch inside malls, it is not quite the full experience one receives when visiting a true blue car dealership. Back in 2016, however, Hyundai Motor Company (HMC) developed a new retail concept that not only brings the full car dealership experience inside malls, but also embraces the digital platforms that are now proliferating in the industry to make customers more immersed into the brand, as well as its products. Called the Hyundai City Store, it is a one-of-a-kind retail experience that embraces digital experiences for customer to better appreciate and understand the uniqueness of Hyundai’s vehicles.
Hyundai Asia Resources, Inc. (HARI) and Hyundai Cebu, Inc. has chosen SM City Cebu to be the location for the first ever Hyundai City Store in the Asia and Pacific region. The 80-square meter City Store features numerous unique platforms and tools that offer customers a unique experience that truly embraces the digital age.
As customers enter the City Store, they are presented with creative rendition of vehicle information and purchase benefits through the LED-powered Media Wall. Customers are then accommodated by competent Hyundai Sales Consultants at the Reception Zone, and brought to the dedicated Customer Lounge and Consulting Zones for inquiries and dealings. The Car Display Zone features a display of some of Hyundai’s latest vehicles, while the Touchable Closet Zone lets customers have easy access to swatches and features of other Hyundai vehicles. Hyundai merchandise may also be purchased at the Accessory Zone.
Perhaps what many customers will truly enjoy inside the dealership will be the Car Configurator Zone. This easy-to-use dashboard allows customers to view 3D content and real-time information, such as features and functions, price comparison, stocks available, and specifications, of any Hyundai vehicle of their interest. It can also securely facilitate transactions, including checking of inventories, issuing quotations, and processing of payments.
For more details, please visit Hyundai City Store Cebu at SM City Cebu, North Reclamation Area, Cebu City, open daily from 10 AM to 9 PM. You may also contact them at 342-2590.