After being revealed in Thailand last November, as well as being caught out in the open at Sta. Rosa, Laguna last December, the all-new Mitsubishi Strada makes its way into the Philippines. One of Mitsubishi Motors Philippines Corporation’s (MMPC) most important model will eventually be sold in 150 countries around the globe, and this heavily refreshed model promises to offer smart features, an efficient yet powerful drive, as well as good looks.
Starting off with its looks, the new Strada follows the “Engineered Beyond Tough” theme, with the designers placing emphasis on the Strada’s tough and follows a “Rock Solid” concept. This is evident with the Strada’s new fascia, featuring the latest interpretation of Mitsubishi’s Dynamic Shield grille. The high engine hood line and beefier-looking lamps located higher up give the new model a more powerful and imposing front face. Around the sides, a newly sculpted character line with extended wheel flares and bright accents embody give the Strada much more character than the model it replaces. The new lighting elements at the front and rear give the Strada a modern and sophisticated look, while the newly designed alloy wheels give it an aggressive stance.
Inside, the changes are much more minor, and these include the center console, buttons, switches, and aircon vents. The addition of soft touch materials in the armrests, center console, door inserts, and parking brake do a lot in improving the cabin vibe of the Strada. Satin silver finishes are scattered in key places in the interior, which gives the interior a modern and sophisticated look. All variants feature a 2-DIN touch screen infotainment system MirrorLink, Bluetooth, and Navigation. There’s also a new smartphone tray that features USB ports, as well as another one at the rear center console for the rear passengers to charge their devices. Elsewhere, there are new rear aircon vents mounted on the ceiling.
The engine remains unchanged, which is the 2.4-liter inline-4 4N15 MIVEC turbodiesel engine, producing 181 hp and 430 Nm of torque. This time though, it gets mated to a new 6-speed automatic transmission.
Two 4WD systems are available. The GLS 4WD MT variant features the Super-Select 4WD, which delivers optimum traction and handling characteristics for any given surface, while the GT 4WD AT uses the newer, electronic-based Easy-Select 4WD, which simplifies switching between drive modes for different road surfaces. Both Super-Select and Easy-Select 4WD systems use a new Off-Road Mode which has Gravel, Mud/Snow, Sand, and Rock (in 4LLc only) settings.
The biggest internal change to the Strada, however, is the addition of a new set of high-tech safety gear. The GT 4WD AT has Blind Spot Warning, Rear Cross Traffic Alert, Forward Collision Mitigation with pedestrian detection, as well as Ultrasonic Misacceleration Mitigation System, which prevents an accident resulting from the improper use of the accelerator when moving off or reversing in car parks and other confined spaces. Also, all variants feature Active Stability Traction Control, Hill Start Assist, and Trailer Stability Assist. We applaud MMPC for adding electronic stability control as standard on all of the Strada’s variants.
There are six variants for the Mitsubishi Strada, and here are their prices.
GLX Plus 2WD MT: P1,165,000
GLX Plus 2WD A/T: P1,240,000
GLS 2WD MT: P1,225,000
GLS 2WD AT: P1,300,000
GLS 4WD MT: P1,445,000
GT 4WD AT: P1,670,000