MG Philippines embarks on one of its most exciting partnerships to date, as it joins forces with the number one sports media property in Asia and the world’s largest martial arts organization—ONE Championship. The collaboration between MG Philippines and ONE Championship stems from a common desire to provide fans with an experience like no other and is thus punctuated by the “Weekend Crossover” raffle promo—awarding one lucky winner with the prize of a lifetime.
The winner of the “Weekend Crossover” raffle promo (to be drawn and announced during the live “ONE: Dawn of Heroes” event happening on August 2, 2019,) will drive home a brand-new, ONE Championship-exclusive, MG ZS “Champion Edition” Crossover SUV stocked with ONE Championship gear and merchandise.
The winner will also receive an all-expense paid, VIP weekend trip up to Baguio City, to take part in a once-in-a-lifetime experience: training with Filipino MMA powerhouse Team Lakay in their hometown in the mountains of the Cordilleras.
“MG is a new contender in the local automotive market, and we recognize that by partnering with ONE Championship, who upholds the values of integrity, honor, respect, and courage, we are able to communicate our brand’s strengths to an audience that closely identifies with our products and our value proposition,” says Lyn Buena, MG Philippines’ Director and Senior Vice President for Marketing and Communications Services. “MG Philippines and ONE Championship are driven to achieve greatness, and this partnership allows both our companies to explore new ways of doing things, in an effort to provide exciting and innovative products and promotions for everyone to enjoy.”
MG Philippines’ partnership with ONE Championship is also a show of total support for sports and our Filipino athletes; in this case Team Lakay, which has catapulted into household name status over the past few years due to their success in the ONE Championship league, their honorable conduct, and their status as role models for many Filipinos. The members of Team Lakay are individuals who best exemplify what it is to be a crossover talent, in no small part due to their positive influence both in and out of the ring.
Through the “Weekend Crossover” promo, MG Philippines wants to give that person the opportunity to interact with true winners, like the members of Team Lakay. And that’s the reason the MG ZS Style Plus Crossover SUV unit being raffled off is specifically dubbed the “Champion Edition”: it represents a winning experience, best enjoyed in the company of champions.