Volkswagen Philippines continues its dealer expansion through the inauguration of Volkswagen Sta. Rosa, the first-ever Volkswagen dealer in Laguna and the first-ever Volkswagen dealer managed by Lica Auto Group.
Lica Auto Group President Felix Limcaoco III expressed in his opening remarks, “Our first Volkswagen dealer takes the Lica Auto Group to a position of dominance in the auto industry in the southern Luzon area. At the same time, Volkswagen Santa Rosa will be more accessible to buyers and owners in the region.”
The Lica Auto Group is a key enterprise of the Manila-based Lica Group that traces its roots in Calabarzon-based real estate, sugar plantations, and banking. The Lica Group, which counts over 50 years of operations, is one of the leading diversified business groups in the Philippines. The Lica Auto Group holding company is among the largest automotive sales and businesses in the country. Involved in new and used car dealerships, rent-a-car, leasing, parts and equipment distribution, and service center stores, the Lica Auto Group now counts a total of 46 full dealerships and 19 satellite showrooms.
Sta. Rosa, Laguna is the Lion City of the south, thus it is a perfect location for Volkswagen to expand its presence in the south. Volkswagen Sta. Rosa is located right at the automotive heart of the Philippines. Within its vicinity are Laguna Technopark and Greenfield Autopark, which houses the manufacturing hubs and head offices of numerous automotive brands operating in the Philippines.
The Volkswagen Santa Rosa dealership operates under the Lica Auto Group’s Strasbourg Auto Corporation, which will showcase and offer Volkswagen’s full product roster: The Santana, Santana GTS, Lavida and Lamando. The dealer houses complete sales and service facilities, which means Volkswagen owners in the south do not need to drive all the way to Manila in order to have their vehicles serviced. Speaking of service, Volkswagen vehicle only requires servicing once a year of 10,000 kilometers, whichever comes first.
Volkswagen Philippines’ President Felipe Estrella said during the program, “Establishing our 8th Volkswagen dealership in the country, at the economic epicenter of a developing phenomenon that is the Calabarzon area, was a very easy decision to make. And in collaboration with the Lica Auto Group, we are able to establish our presence in a very exciting market. Now, the region’s residents and enterprises will have more access to the German engineering, build quality, and driving experience of Volkswagen automobiles and the accompanying Volkswagen aftersales services and support.”
With Volkswagen made more accessible to one of the Philippines’ most progressive growth areas, the people of Calabarzon will now find that access to an affordable German motoring experience will be much more convenient and within closer reach.