Ford Philippines conducts its 13th Ford Driving Skills For Life (DSFL) series of seminars to educate drivers for safe driving, saving lives, as well as saving fuel.
The DSFL is Ford’s flagship CSR program that is meant to provide free driver education to utility drivers, traffic bureaus, TNVS drivers and operators, as well as the general public. DSFL seminars and hands-on training, whenever possible, can be held in corporate offices, schools, barangays, just to name a few. The seminars are meant to one day be able to help in reducing traffic accidents and road fatalities.
For the first round of this year’s DSFL, utility vehicle drivers and the Muntinlupa Traffic Management Bureau (MTMB) were trained at the Filinvest Tent. They were trained by none other than JP Tuason, the owner of Tuason Racing School. He showcased to them the skills and the knowledge that utility drivers must know in order for them to be able to safely operate the jeepneys and vans that they drive. This includes skills such as the 3-second following distance, the use of turn signals, setting the correct driving position, driving under emergency situations, among other skills.
Apart from the classroom discussions, hands-on training was also conducted during the event. This includes the emergency brake test, parallel parking, and anti-distracted driving course, wherein participants are asked to use their phones and compose a message while they drive through a slalom course. Participants who sent the highest number of text messages won a special prize. While the said course may seem like fun and games, it does highlight the dangers of looking into your smartphone as you drive through public roads. Suffice to say most participants have hit a cone as they drove through the course.
Ford has also invited celebrity mom Bianca Gonzales and lifestyle blogger David Guison to let the people know how much they have changed over the years to become a better driver through Ford DSFL.
This year, the DSFL is aiming to cover 2,500 participants composed of student and private drivers, public utility drivers such as jeepney, bus, and school bus drivers, drivers from fleet partner companies, traffic regulators and call center employees in key areas in Metro Manila, Luzon, Visayas, and Mindanao. DSFL started to roll out in Visayas and Mindanao in 2017.
“One of our commitments at Ford is to help promote and improve road safety in the country. Our aim every year is to increase driver safety awareness with the DSFL, practicing the proper skills required of anybody who gets behind the wheel and ensuring that drivers and their passengers get to their destinations safely all the time,” shares EJ Francisco, director for Communications, Ford Philippines.
The DSFL has been a consistent recipient of awards in the country. Early this year, it bagged a Gold Award in the road safety category of the 3rd Driven to Serve Awards of the Society of Philippine Motoring Journalists (SPMJ).
Driving Skills for Life was established in the United States in 2003 by Ford Motor Company Fund, the U.S. Governors Highway Safety Association, and a panel of safety experts, to teach newly licensed drivers the necessary skills for safe driving beyond what is learned in standard driver education programs.