A year after Kia’s re-launching under its new distributor AC Industrials, an Ayala company, the Korean carmaker once again showed that it has the power to surprise as it reported a record-breaking 124 percent year-on-year growth in the Philippine market.
Driving the strong performance were the Soluto subcompact sedan, the K2500 light-duty truck, the Grand Carnival minivan, and the newly-launched Seltos sub-compact crossover. The Soluto led the increase, capturing 51 percent of sales volume, followed by the K2500 with 21 percent, Grand Carnival with 13 percent, and 7 percent for the Seltos.
The Stinger, Sorento, Sportage, Forte, Rio, and Picanto complete the entire Kia line-up that sold a total of 5,019 vehicles in 2019—a 124 percent jump from the 2,238 vehicles sold during the previous year.
“We are pleased with the strong performance of Kia Philippines in 2019,” expressed Manny Aligada, President of Kia Philippines. “As we enter 2020, Kia Philippines looks forward to surpassing its record with new vehicle introductions, the opening of new dealerships, and better aftersales services,” Aligada added.
Kia gave the public a taste of things to come during the brand re-launch in January last year with the Soluto unboxing, highlighted by a teaser of two additional new vehicles it would be bringing in the market. Kia delivered with the debut of the Stinger and the Seltos, as well as refreshed offerings in its vehicle range throughout 2019.