Go Flat Out is proud to announce that for the first time since bursting the motoring media scene in 2017, the new and growing automotive website which was initially a school project by founder and Editor-In-Chief, Isaac Atienza, gets recognized this year at the annual Henry Ford Awards (HFA) at One Canvas Event Place, Makati.
Now on its 19th year, the HFA has served as a platform in recognizing the important role of journalists in taking the country’s automotive industry forward. The HFA has become an institution in the industry with its continuing efforts to help uplift the state of motoring journalism in the country and give outstanding media practitioners the recognition they deserve.
This year, the HFA welcomed two innovations in the advent of the digital revolution. Firstly, it introduced an all-digital submission for all entries, harnessing the speed and precision in using a fully-digital platform to submit, accommodate, and even evaluate entries without the need for paper submissions. Secondly, the HFA launched the new Best Automotive Website category which recognizes the power of digital platforms in informing, educating, and influencing the Filipino motorist.
The award-winning piece, which is entitled “Are Filipinos Ready For The Electric Vehicle Lifestyle?” was recognized this year as the Best Automotive Green Feature. This article, created by Go Flat Out founder and Editor-In-Chief, Isaac Atienza, comprehensively tackles the feasibility of owning an electric vehicle (EV). Factors such as the electric vehicle’s range, running costs, along with the average daily commute of a Filipino were considered in the article, making it a great reading material for those looking into owning their first EV.
An esteemed panel of judges from the academe and the corporate world comprised this year’s HFA panel of judges.
For the first phase, which evaluated the entries on overall composition, style, and substance, the judges were Dr. Maria Margarita Alvina-Acosta (Dean, Department of Communication, Miriam College), Dr. Arminda Vallejo-Santiago (Dean, College of Mass Communication, University of the Philippines – Diliman), Dr. Severino R. Sarmenta, Jr. (Lecturer, Ateneo De Manila University) and Dr. Cheryll Ruth Soriano (Associate Professor and Research Fellow, De La Salle University – Manila).
On the other hand, the judges for the second phase looked at resonance, relevance and overall impact of the entry to the reading audience. They were Charmaine Canillas (General Manager, Petron Foundation), Ma. Rosario Logarta-Lagamon (Director for Corporate Communications, Cebu Pacific), and Jeffrey Ochoa Tarayao (President, One Meralco Foundation). Executives from Ford Group Philippines led by its managing director, PK Umashankar, also participated in the deliberation process.
Finally, the special judges for this year’s awards for photos, videos, design and layout, and digital publishing included Jose Lorenzo Diokno (Filmmaker), Erwin Oliva (Content Management Head for Digital Marketing, Metrobank), Dino Ocampo (Executive Creative Director, Ogilvy Philippines), and Richard Perez (Commercial Photographer).
Here are the other fifteen winners that were recognized in this year’s 19th Henry Ford Awards:
Best Automotive Column
10 Guidelines: Proper Parking Etiquette for Riders: Aristeo Ilagan of Top Gear Philippines
Best Automotive Industry Feature
Philippines: The Next Battleground for China’s Gargantuan Auto Industry?: Vince Pornelos of AutoIndustriya
Best Automotive Online Feature
First Drive: The Toyota Hiace Grandia Tourer Takes on Manila’s Tight Streets: Andrei Laurel of Top Gear Philippines
Best Automotive Online Lifestyle Feature
Pay Check: Can I Really Afford a Car? Things to Consider Before Making an Auto Purchase: Eric Tipan of AutoIndustriya
Best Automotive Photograph
Wolf Pack: Jenna Genio of AutoIndustriya
Best Automotive Print Feature
Ride and AI: Ruben Alcantara Jr. of Gadgets Magazine
Best Automotive Print Lifestyle Feature
Finding Your New, Pre-Loved Ride: Kristoffer Lim of Speed Magazine
Best Automotive Road Safety Feature
6 Defensive Driving Tips to Keep You Safe on the Road: Kristoffer Lim of AutoCar Philippines
Best Automotive Technology Feature
Waze Map Editors are Unsung Heroes of PH’s Fight Against Traffic: Andrei Laurel of Top Gear Philippines
Best Automotive Video Feature
Driving Schools in Japan: Mark Francis Jesalva of Top Gear Philippines
Best Ford Automotive Feature
Raptors in the Desert: Pushing the Ford Ranger Raptor to the Limit: Carl Christian Van Hoven of C! Magazine
Best Ford Automotive Video Feature
Adventures Await: What Makes the Ford Everest a Perfect Road Trip Vehicle: Vince Pornelos of AutoIndustriya
Best Ford Automotive Photograph
Up: Kelvin Christian Go of AutoIndustriya
Best Broadsheet Motoring Section
Philippine Daily Inquirer
Best Automotive Website
Top Gear Philippines