Porsche 911 Sales Up By 2% In First Half Of 2020 Despite COVID-19

Porsche has reported its sales figures for the first half of 2020. As expected, the German automaker’s sales are down for the first half of 2020. Interestingly, one model in the Porsche lineup managed to buck that trend: the 911. Porsche 911 sales are higher compared to the same period last year.

In total, Porsche sold 116,964 units during the first half of 2020, representing a 12 percent sales decline. Unsurprisingly, the Cayenne midsize luxury SUV is the company’s bestseller. Up next is the Macan compact luxury SUV as the company managed to sell 34,430 units. Now, with 16,919 units sold to customers, Porsche 911 sales were up by 2 percent compared to the same period last year. It seems the demand for Porsche’s most iconic sports car is unaffected by the COVID-19 pandemic.

Porsche’s first-ever electric vehicle (EV), the Taycan, continues to be well received by customers. Porsche delivered 4,480 units in the first half of the year. It must also be noted that the Porsche Taycan is now on sale in the Philippines. As expected, pricing for Porsche’s electric sports sedan is only available upon request.

Porsche says that a relatively positive trend is evident in the markets of Asia Pacific, Africa, and the Middle East. In these regions, Porsche supplied a total of 55,550 cars to customers in the first half of 2020. With 39,603 deliveries, China remains the German sports car manufacturer’s largest single market in terms of volume. In addition, Korea and Japan were strong markets in the region with sales of 4,242 and 3,675 units respectively–each showing double-digit growth rates over the prior year. 32,312 cars were supplied to European customers. In the US, Porsche supplied 24,186 cars between January and June.

“We see positive tendencies, although we continued to feel the effects of the coronavirus crisis in the second quarter, especially in the US and Europe. A crucial factor here was the month of April, when almost all Porsche Centres in these markets were still closed,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “In addition, this was a very strong second quarter in 2019 as the comparative period. We remain confident, however, and are full of energy as we tackle the challenges in the second half of the year. The continuing positive development in China and other Asian markets will help us here, too.” According to von Platen, the situation in Europe has been easing since May, even though things are not yet entirely back to normal.