As with every car launch conducted by Toyota Motor Philippines (TMP), their presentations include who their intended target market is for their new vehicle. With this in mind, here are the things you need to know about the typical Toyota Fortuner customer.
As a recap, the 2021 Toyota Fortuner features a host of exterior, interior, technology, and powertrain upgrades. All Fortuners now come with LED headlights and taillights regardless of variant. A new LTD variant features unique styling elements that set it apart from other Fortuner variants. These unique details include a bespoke grille, unique LED headlights, sweeping LED turn signals, two-tone alloy wheels, and a two-tone exterior paint scheme.
Numerous interior changes have also been implemented in the 2021 Toyota Fortuner. All but the base variant gets smart entry with push-button start, while, the LTD variant even gets a few luxuries like cooled front seats, a 9-speaker JBL sound system, LED ambient lighting, just to name a few.
Based on the marketing presentation, Toyota Fortuner buyers have an average age of 40 years old and are mostly married. These people are usually professionals, middle managers, or businessmen who have a monthly income ranging from P120,000 to P160,000.
As for the reasons why these customers would buy a Toyota Fortuner? They see the 7-seater midsize pickup-based SUV as an upgrade to their existing vehicle or as an additional car. Their primary motivation for acquiring a Fortuner is due to its advanced specs (compared to their previous vehicle), status image, and to have the capability to carry their large or extended family. With only 5 percent of Fortuner sales being the 4×4 variant, most are simply looking for the flood wading capability of a tall body-on-frame SUV, especially since customers do not have to splurge for the 4×4 variant anymore just to get all the bells and whistles.
The 2021 Toyota Fortuner is now available across all Toyota dealers nationwide with a starting price of P1,633,000 for the base G variant.