Hyundai has just recently held the market launch of the all-new Tucson in the United States. Apart from presenting their newest crossover SUV, the South Korean automaker also used this opportunity to announce that the company will release 12 all-new or “significantly enhanced” SUVs by the end of 2021.
The fresh pipeline of new SUV products will include new and refined internal combustion, hybrid, plug-in, BEV and N performance models. These new models include the Tucson, Santa Fe, Kona, Santa Cruz, and a new dedicated-platform, electrified Ioniq SUV, all of which feature new designs, eco powertrain availability, and major platform options.
“Our hard-working engineers, designers, and development teams have developed fantastic new products for our customers. Hyundai’s SUVs, eco-focused vehicles and high-performance N products are here, and I can’t wait to see how consumers and enthusiasts react to our most impressive new product line-up to date,” said Olabisi Boyle, vice president, Product Planning and Mobility Strategy, Hyundai Motor North America.
In addition to this, Hyundai also teased its upcoming Tucson N Line. The Tucson N Line is part of Hyundai’s plans to expand its N brand portfolio to seven models in various segments through the 2022 calendar year.
On top of the existing Veloster N hot hatch, the Hyundai Elantra N is also in the pipeline. Sporty N Line models are also in the pipeline, including the aforementioned Tucson N Line and the recently-unveiled Sonata N Line and Kona N Line.
Hyundai says that the N brand strategy “offers a steady cadence of sensational new N performance models to satisfy enthusiasts of all kinds.”
To recap, the “N Line” models are mainly an aesthetics package along with slightly enhanced performance. On the other hand, the full “N” models are the true high-performance machines with significantly more powerful engines and improved handling.